Niro, Super Bowl piggyback 美 likelihood of success solsol

[Korea's financial standing hyomun newspaper reporter] ahead of the full-scale sales in the US market this popular jimyeonseo continues for Kia Motors 'Niro' Super Bowl ads are growing expectations for success.

Kia Super Bowl ads took a Journey (Hero's Journey) in the heroes' side 1 in Youtube 'Ad Blitz (Ad Blitz)' in preference. Kia Motors won a Super Bowl ad preference of the most influential known USA Today "Ad Meter (Ad meter) 'preference for YouTube after' Ad Blitz 'performance on the first climb even for one in. Kia Motors became the first automotive brand won first place at the same time on Youtube 'Ad Blitz "and USA Today" Ad Meter.

"Ad Blitz" is a way to evaluate a vote by the YouTube's Super Bowl ad preference platforms and operating since 2008, unlimited number of participants preferred advertising. The survey was conducted this year, a total of (local time) by the target 77 convenience Super Bowl ads from the last five days to 10 days.

Kia's Super Bowl ad has surpassed many Hot 16 days manbyu 2200 (Korea time) by Youtube Views receive the attention after winning first place in the 'Ad Blitz's.

Kia Motors said, "Niro last January in the United States began selling authentic" and "Super Bowl ads through eco-friendly car image for building and leading a high response because naetgi sold at a good reaction will be," he said.





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KPMG "This year the infrastructure industry trends and popular attention pandering views"

[Korea goyounghun financial newspaper reporter] came out this year, infrastructure, industry trends are expected to be rea pandering to popular attention.

16 days KPMG International, presented the "10 key trends in infrastructure lead the industry in 2017" by the report.

Breck sheet, the United States government recently launched sinhaeng, is increasing uncertainty in the global economy, along with Brazilian corruption scandals. This explained that leverages the infrastructure around the world as a means of pandering to popular attention (populist) Agenda enemy.

Donald Trump and President of the United States, this typically including through insisted infrastructure play that "for the prosperity of the United States," "project, a one-to-one China", this agenda is the increase in the infrastructure budget, protectionism strengthening, people first child, such as the transition to project It was expected to lead the trend.

In addition △ social and environmental impact considerations △ △ global infrastructure markets of energy and accelerated convergence between technologies and transport is included in the core trends.

Samjung KPMG Infrastructure Industry Division public seven executive is to understand ", but continues to strive for new infrastructure projects promoted by each country still funding methods will be a big homework" he said, "trend changing infrastructure industry and corresponding it is important, "he said.



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Hyundai Mobis 'Auto-ISAC' regular Register

To participate in the financial newspaper stand hyomun Korea News] Hyundai Mobis Co is a global move to preemptively respond to cyber threats Connecticut teuka, smart car era hacking.

Hyundai Mobis announced that it has joined as a regular member to the 'Auto-ISAC' information sharing analysis center for automotive cybersecurity 16 days. Auto-ISAC is a private council established in July 2015 as the spindle 15 companies global automotive manufacturers.

Replicating the smart key to open the door and was established for the purpose of collective response in situations where the car is increasingly starting to hang hacking threats based on real-time information sharing industry. Including major global automotive company Hyundai, Kia, of course global parts makers involved one after another. If a formal member can be held four times a year to attend a regular meeting, or learn a variety of information related to cyber security and technical know-how.





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Chevrolet, 2016 Chevrolet's best selling King Awards "held

Held that the [financial newspaper stand hyomun Korea News] Chevrolet (Chevrolet) will last 15 days, "Wang awards 2016 Chevrolet's best selling 'said 16 days. The event had 100 people attended, including James Kim James Kim, president of GM Korea, Dale Sullivan (Dale Sullivan) Sales · A / S · vice president of marketing, including employees nationwide, including Best of Chevrolet car manager.

Chevrolet awards and was selected as outstanding sales manager and selecting the 89 best cars contributed to the achievement largest ever domestic sales as customer service, Chevrolet sales manager Wang during the last year of the car in the country.

It sold the most vehicles in this ceremony Mr. bukincheon Chevrolet dealer in the nation's yangseungho won the honor of Chevrolet's best selling national wangjungwang. Mr. yangseungho sold 402 vehicles last year during the year.

Yang "Over the last year, Sparks, Malibu, TRAX etc. see for yourself the positive response of customers to the Chevrolet product and were able to continue this sales performance," said "This year, the all-new cruise bolts (Bolt EV) such as high marketability he said that with the new Chevrolet top priority and quality that our customers continue to service high-minded and will try our best to achieve good sales results. "





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Gubonmu president, ventured to attract R & D personnel directly

[Korea ohahreum financial newspaper News] LG gubonmu president ventured out to find a job directly to the excellent research and development (R & D) personnel.

LG Group has opened the "LG Techno Conference 'last 15 days domestic Graduate courses talent invited 400 people from the COEX Intercontinental Hotel in Seoul said Thursday.

This is a conference that began in 2012 to describe the events to attract the best talent to the research and development (R & D) LG top management directly into the company's innovation and trends, and future growth projects.

District President has met directly with R & D personnel attended the Conference entitled to receive six years from 2012. District President and individually bound to shake hands after the dinner hamkkehan day with attendees.

Nine said: "We want to lead the global market with talent like you" and "We will create an environment capable of the utmost creative research in cutting-edge research complex will be built on the convergence Gangseo-gu, Seoul, Magog," he said.

In this regard, there will Magog 'LG Science Park' is heard LG affiliates researchers are moving in stages from the second half of the year.

In addition, this place has had with LG Electronics, LG Display, LG Innotek, LG Chem, LG Hausys, LG U +, more than 80 executives of the seven companies, including LG CNS also located.



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