[Korea gimeunji financial newspaper reporter] sets out in earnest in E-Mart Boots (Boots) 'preparations for the showcase stores. E-Mart, Korea two days 'boots' said the star field starting points and Myeong-dong Hanam, Ltd. Head Office to be the representative stores. "Boots" star field that Henan is located in Myeong-dong headquarters in the first half, Shinhan Financial Myeongdong Center building is scheduled to open during the third quarter.
E-Mart has been ready to proceed to showcase the 'boots' in Korea market, Alliance Boots Over the Walgreens (Walgreen Boots Alliance, WBA) and two years, it has entered into a franchise partnership between the two companies last year.
WBA is a scale annual sales of 145 trillion won distributors that sell products related to H & B. British number one has been dragged in 11 countries, including store brands, boots have a more than 10 000 3 100 stores.
Mart and WBA has confirmed the brand concept, product configuration, such as store operations business model in Korea "Boots" based on the distribution of the WBA competitive Mart distribution of know-how and the UK Health & Beauty 1 above companies in Korea market. Based on this, it will introduce a 'total solution' to the store with 'health care' and 'beauty', 'Food and Beverage'.
Mart plans to expand the UK 'Boots' store operations by applying the know-how, Korea 'Boots', depending on the size and segmentation commercial. In the UK, Boots, divided into three large specialty stores, basic, compact and large beauty and health care, the proportion of food and beverage products, such as it operates flexibly applied to suit each store size and commercial areas.
Henan Star Boots field point to consider is the nature of my shopping complex located about 190 pyeong with basic shops, boots Myeongdong headquarters is scheduled to proceed with the opening of a 380-pyeong large stores.
In particular, the boots will introduce the Myeong-dong Myeong-dong headquarters landmark encompasses equipped with differentiated products, such as E-Mart PL Boots own brand products, such as represented by the 'No.7' and pikokeu, and on a large scale to tens Sen stores and foreign tourists, representing Korea boots plans.
By Jeong Jun - ho Mart boots business vice president with a large number of "E-Mart and British boots through a strategic alliance has been preparing a successful launch of Boots in Korea," said "underlying beauty, healthcare and boots from the food and beverage own brand and Emart own products, a new concept in boots health & beauty stores that offer a new lifestyle in the country, said it would "meet soon.
Meanwhile, Emart is that the existing policy was operated H & B (Health & Beauty) Visit the minutes of cup Sugar Swarovski integration and unification as 'Boots' to maximize business efficiency.
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