[Korea's financial standing hyomun newspaper reporter] and continues last year's successful independent luxury car brand Hyundai Group 'Genesis "is this year racing stable has been evaluated by a soft landing in the US market. Following last year also shows a situation in which more than January 1500 sales in the US market.
◇ US sales in February 1582
Genesis fell slightly compared to 5.33 percent recorded last month, the previous month (1671), the 1582 units sold in the US market (89).
By vs. G80 1255 model, G90 327-to-multipoint. In the case of G80 the previous month has increased (1203), more than 52, G90 has decreased the previous month (468) compared to 141 sales.
But one recorded a slight sales decline than a month, the industry assesses that Genesis has seen a steady pace as in the previous year. The G80 · G90 2 models alone being recorded annual sales of 20 000 level talk that it recorded a stable performance.
Yihanggu industry researcher, senior researcher, "the two models should look at it for about 20 000 US The stable that sells luxury car market," he has established "the current SUV · pickup truck than the US market luxury cars become the main vehicle and the market downturn and the aftermath also're not bad, "said hyaetda said.
HMG officials also "among American luxury car market as a whole is sluggish this year, Genesis recorded steady sales of the brand," he said. "You can see that compared to other prior-brand competition, seems to gradually increase US sales," he said.
Loyalty is still expanding establish measures ◇
Showing a stable performance, but customer loyalty is still lacking compared to other luxury brands are expanding measures of the Genesis project. Performance evaluation of Genesis, but I still believed that the United States is good value for money, unfortunately, because it is pointed out to the disadvantage of the lack of loyal customers.
Yihanggu Industrial Research Fellow is "Genesis may improve problems such as represents a stable sales just as last year, but independent stores and models lineup expand" and "Lexus like does not have a standalone stores rather than luxury brands yangsancha advanced models of Toyota there are likely to be recognized as a "he said.
He also is "continued to vehicle performance arc rating, but already BMW, etc. will increase customer loyalty lacking compared to other competitors, securing the loyalty of a certain level," he said "the United States luxury car market is also important vehicles performance, but depends on customer loyalty "he added.
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