[Korea gimeunji financial newspaper reporter] exceeded 40 billion won on revenue of CJ CJ 'rubbing martyr king winter season period, the highest ever recorded.
"Rubbing gyoza king" it has achieved sales of 41.6 billion won in the three months from December to February season sell frozen dumplings. Released in 2013 after record-high sales performance, in three years sales rose a whopping 10 times. Competitors are in full swing and the pursuit of "rubbing gyoza king", promoting competition grew more than 20% compared to the same period last year, despite the deepening period.
CJ CJ is more beolryeotda the gap with competitors with a share of 40.4% in the overall market last year, frozen dumplings. The gyoza dumplings was especially troubling past market accounted for nearly 50% and accounted for the overwhelming first place.
Gyoza King rubbing success of the implementation is that the taste and quality of breaking the common sense of the gyoza commercial research and development (R & D) capabilities The company explained. CJ CJ the meat, put it in bold sliced vegetables go without utilizing the texture and juicy wonmul literally teeming implemented a rich texture in the mouth.
Even after product launch focused on taste and quality improvement. Always research from wonmaek ratio so that you can enjoy a 'soft chewy mandupi' and developed, such as finding the optimal combination ratio for 'rubbing martyr king "dedicated to research mandupi flour characteristics.
CJ CJ plans to focus on growing demand and strengthen its marketing activities to launch a follow-up of the new King martyrs rubbing the Year. This pulls about 150 billion won in sales last year grew 30% more than 'rubbing king martyrs' plans.
Heojunyeol CJ CJ frozen meat marketing director, he said that "not satisfied with the current performance of" rubbing martyr king "will try to grow the brand, including one representing the domestic and global."
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