[Korea ohahreum financial newspaper reporter] Korean construction company in February 2017 Consumer Big Data reputation results for brands, Hyundai No. 1, No. 2 Samsung C & T, GS E & C was analyzed in third place.
Korea Corporate Reputation Institute is a construction company from 26 January 2017 until 27 February 2017 Brand 24 big data 5614932 to analyze the brands involved with traffic and community indicators of the consumer to measure the geung negative ratio for the brand . Compared to January construction data company brand Big Dog 6173597 declined 9.05%.
Brand Reputation Index is an index extracted from the data, and the big brand consumer behavior analysis classified the participation value, communicating value, and media values, social values, community values and place the weights. Who for the brand through brand reputation analysis, where, how, what, why, you can find out how the story. The domestic construction company's brand reputation analysis were involved in brand reputation index values and communicate values, community values.
