[Korea gimeunji financial newspaper reporter - Executive Vice President jeongyugyeong Shinsegae Department Store is followed by cosmetics manufacturers to launch jewelery brands and embarked on subsequent business expansion. Following the Executive Vice President to forward spearheaded conducted by cosmetics business began in earnest two months six days, Shinsegae Department Store has launched the industry's first diamond center Luxury Wedding Jewelry brand "Le Adige.
The department released a its own jewelery brand and this is the first time, the brand name "Le Adi 'derives from the ancient Hebrew which means exalted presence, beautiful ties.
Executive Vice President Chung is launching a brand cashmere della Lana before September and December has seen a sustained move serves to launch own-brand cosmetics shop in editing Le Classico.
It is Executive Vice President Chung conducts the whole process to 'Le Adi' product planning and design, as well as the purchase of rough diamonds from the production, sales and branding.
Including the completion of rough diamonds diamond rings, necklaces, earrings, etc. 200 kinds of products ready for 'Le Adi "is scheduled to open later this month alone store after another 16 days in Daegu new world, Shinsegae Gangnam 17 days.
Sonmunguk Shinsegae Department Store Products Division is "larger, composite wind was showcasing the 'Adi Le' to differentiate the nature of 'products' of the department up to the strong retail industry," he said, "especially cashmere brand last year, the New World made' della Lana" Following a thorough he said Customisable brand New World tailored to the needs of customers seeking quality and reasonableness of price. "
There is also jewelery market continues to show a growth reveals a view of the 'Adi Le. Domestic jewelery market has grown also appear to be April 1 trillion in size from the 5 W100bn 2010 to 6 trillion won last year increased recently more than 30% 6 nyeonsae appearance.
The target audience of "Le Adi 'Executive Vice President Jung introduced the many-to-many 20-30 ahead of the wedding.
Shinsegae Department Store was noted that the country is falling, but honinyul jimyeonseo the selection and concentration noticeable for offering key items such as diamond rings are steadily increasing demand.
According to Shinsegae its Annual Luxury Jewelry elongation is continued high growth year after year, including record 44.8% up days from the 9.6% in 2014 year by 19.7% by 2015, in 21.4% 2016 and February from January 1 this year, 12 .
Adi flowing around the same site holders and foreign luxury jewelry brand that is loved around the world (ore supply dealer) from directly receiving diamonds only handling, the most prestigious sentiment globally agency GIA (Gemological Institute of America, the United States jewelry emotions Council) certificate as it increases trust.
In particular, in addition to the domestic many brands are 0.2 kt or less small decorative Meli (melee) certification that the diamond even diamond gambyeolseo a GIA certificate to all products surrounding the main diamond though Adi LE 0.2 kt, as well as not providing gambyeolseo of the New World only It provides an additional certificate.
The Executive Vice President Chung has recently completed a game in Osan factory started to produce the products ordered from the cosmetic company in Korea, the US, the UK, and will also produce its own brand of cosmetics products, some of the video Beach of Shinsegae International.
Beauty entered the field of information is Executive Vice President dwaeteumyeo begins with the acquisition of video Beach brand in 2012 led to the launch of the New World Inter last May the course of the Korea Osan plant construction, cosmetics edited in December Le Classico Shop.
Inter-Korea Shinsegae course is an end-2015 Shinsegae International and Italian cosmetics manufacturer Inter Course cosmetics ODM (manufacturers developed production) · OEM (Original Equipment attached to production) company with a stake in the joint venture 50 50.
Financial Daily Economic News FNTIMES - unauthorized reproduction for commercial purposes in accordance with the Copyright Act, No copying, distribution,
Copyright ⓒ Korea's financial newspaper & FNTIMES.com
