[Korea gimeunji financial newspaper reporter] easily among one-person households and, at any time, which is the preferred ganpyeonsik trend is spreading to dual-income households showed that increased consumption of rice and frozen meals that can solve grown significantly.
According to the domestic industry on the 23rd of frozen rice market survey that showed that more than 50% average annual growth rate continued explosive growth. In 2012 grew by 8 billion won level for frozen rice market is 200 billion won over the market doubled in just two years was only, the scale has grown to about 40 billion won last year.
The rapid growth of frozen rice market eda taste and quality of 'jipbap' level sees big impact given the diversity of products. Even 2012 years, shrimp or chicken kimchi fried rice, including types of products have been the majority. Recently, however, it has been expanded with the items and namulbap bibimbap, rice nutrition to health jugeona grabs that can ease the burden material preparation or training.
The viscosity can be enjoyed on the 'jipbap' level of quality at a reasonable price of rice, which is interpreted as leading the market. The majority is frozen rice products 4-5000 won a price based on two people. Points through a professional chef recipes, differentiating advanced technology, such as that implemented enjoyed the taste and texture of natural materials from eating out seems to be a big act.
Frozen rice market is currently CJ and CJ, Pulmuone, a fierce three pancake Ottogi being deployed. Several of these food vendors are preceded a diverse and differentiated products are put on the market occupancy rate. Was ranked first last year, based on a 21.9% share of the CJ CJ, Pulmuone Ottogi and 20.9%, respectively, it accounted for 20% and are waging an attack.
Frozen food industry, there is a simple and cooked rice to fill the meal without extra cold market is expected to continue to grow. This year is expected to be frozen rice market has expanded to 600 billion won scale based on the qualitative and quantitative growth.
Meanwhile, CJ, and CJ will release the end of last year, rubbing shrimp fried rice 'and' fried chicken breast rubbing, frozen rice has strengthened the lineup. Every year showed an explosive growth last year achieved sales of over 170 million. This year also plans to achieve sales of 20 billion won commitment to expand the aggressive sales and marketing efforts.
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