[Korea gimmingyeong financial newspaper reporter] Hyundai recently a new TV ad naenwatda the "heart bot 'side. This ad is scheduled to be broadcast on major terrestrial and cable TV.
New TV advertising is 'to mind' brand slogan that Hyundai used since 2013 as part of the campaign. Hyundai is expected to deliver significant value to customers of the Year "heart bot 'philosophy of Hyundai companies through a series oriented' authenticity that insurance professionals' minds (= authenticity).
"Heart bot 'is a robot who wants to know the human heart, especially in this ad sparked a fresh echo naesewo the robot character was not found in the insurance company advertising character.
The content of the ad is 'mind' to have can not be a robot of 'heart bot' enjoyment through the eyes of • grief • understanding, etc. By looking human heart looked off the pace emotions to create mind we yeogyeotdeon for granted everyday What it actually contains a message of 'man with the greatest force.
Jin Hyung Kim Hyundai PR manager at "salpigo make through this advertising most important customer in mind, I hope passed Sincere Hyundai getdaneun approached our customers with service that fulfills your heart well," said "the campaign leading to the next critical mind He said about the value that will continue to communicate with our customers. "
Hyundai is that important thought the value of the heart through the past four years 'hearts CSR' campaign containing the social contribution activities, "Heart forecast 'for traffic safety and accident prevention campaigns, theater evacuation advertising' Heart Institute, etc. the communication strategy has unfolded.
Hyundai's new ad "heart bot 'series can meet through the three shift is expected to be released in sequence, Facebook and YouTube and SNS official Hyundai and Hyundai home until June.
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