There [Korea gimmingyeong financial newspaper reporter] is increasingly becoming difficult for insurers advertising model. In just a few years ago after a heavy middle-aged actors are on the front line that was different than the 'trust' and stressed the 'responsibility'.
Dongbu Insurance has appointed a member of the girl group AOA Seolhyun last year, online direct auto insurance model. Advertising contract period is until the first half of this year, but that Dongbu has reportedly reviewing a positive stand on a contract extension Prefecture.
According to industry sources consider the characteristics of the lower online auto insurance customer Dongbu age after replacing an existing model, which was Seolhyun actor Ji Jin-hee won the positive response from the rating.
Samsung Fire and Gong Hyo-jin was chosen as this year's models. Gong Hyo-jin is across the home theater and the last screen myeongbulheojeon 'Rocco goddess' and establish itself as an actor.
Gong Hyo-jin is to turn into workers 'gongdaeri' in stylish office look at this year's Samsung Fire & Advertising Direct economic ideas has emerged as a distinct smart women.
Hyundai has appointed the Son Ye-jin in hayika direct advertising model. Son Ye-jin emphasized the smart consumer to choose the appearance of 'Satisfaction' high auto insurance online.
The evaluation was graceful and calm image of an actress hired to direct consumers to experience and evaluate the experience to effectively convey the message that an important factor in selecting auto insurance.
Which is thus difficult aspects of the advertising model ages is evident in the insurance auto insurance industry is extremely competitive.
Insurance industry officials "can benefit from the brand image and product renewal while promoting enhanced hired young artists' spiral will star in marketing to capture the attention of consumers, that analysis, while he explained.
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