[Korea yichangseon financial newspaper reporter] Korean non-life insurers brand reputation February 2017 The results were analyzed with Samsung Fire & Marine 1st 2nd 3rd Dongbu Hyundai.
Korea Corporate Reputation Institute measured the brand reputation index to detailed analysis by insurers brand Big Data 11,962,593 pieces participation of consumers, media, communication, community, and social value of from January 25 2017 February 2017 26 days It was. Compare Insurance brand saw a big data presentation 7,696,945 dogs in January increased by 55.42%. February insurers were reputed brand in February Big Data Analytics includes the new Lotte Insurance, AIG Insurance.
Brand Reputation Index inde index created by big data analysis for the brand, made from valuable consumer brand engagement, communication value, social value and market value and financial value. Brand reputation index of non-life insurers were analyzed with the participation index, media index, index communication, community index, social index.
