Thursday, February 16, 2017

Korea Yakult-hand Orion premium dessert market 'attack



[Korea gimeunji financial newspaper reporter] Orion Holding hands with Korea Yakult "Cold Brew by Babinski 'to release a premium product two kinds of desserts to enjoy with coffee.

Dessert products serving 20 days are coming 'Market O brownie dessert raw' and 'Market O dessert cream cheese roll "of Orion. South Korea Yakult is the 'Cold Brew by Babinski' Americano or cafe latte and a set of configuration items.

This set of products is the result of a business agreement (MOU) the two companies signed last May 7. Korea Yakult and Orion signed a MOU in July last year has been steadily strengthening mutual cooperation.

New 'raw brownies "and" cream cheese roll "is Orion's premium dessert cafe' raepoh (LabO 'sales 1 · 2 ranking in brownies and Forest (triangle roll) the consumer is recreating a new favorite flavor and formulation products to be.

'Brownie life "is living a taste of luxury materials such as moisture and flavor than regular brownies and soft texture is characterized by a real Italian chocolate and Belgian butter, eggs domestically.

'Cream cheese roll "can feel a deep chocolate flavor with a real Italian and Australian LA tattoo cream cheese, salt rangdeu France's appearance on the cake of a triangle.

In charge of product planning and production in Orion, sales are done through the Korea Yakult Yakult aunt or website. Utilizing the strengths of both companies with manufacturing technology and door-to-door sales channel strategy is to maximize the synergy cooperation.

Brewer set is raw and cold brownie cafe Americano or consists of a latte, Americano or cafe latte with cream cheese roll all four species. 300 sets of products sold limited first-come, first-served basis the day to Seoul, Gyeonggi, Incheon metropolitan area on the first showcase. The price is 3500-4800 won, depending on configuration.

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