[Korea gimeunji financial newspaper News] New World Duty Free in the last 10 days the global duty free industry professional media, "reports David Moody ''s most impressive digital advertising, digital awards in the proceeding was named best company in the sector.
David Moody's report is known as the world gwonwiji to the magazine started in England in 2003, duty-free and travel retail area. Digital Award of the Year four times a second opposite David Moody reports the ceremony is the selection of the airport and airport-commerce partners within the social media, digital media, leveraging excellent company.
This year, 133 companies went up in the world of digital activities are audited over a total of 21 categories were comprehensive duty-free, digital, mobile and social media activities of food and beverage companies across the airport.
Each award companies △ quantitative assessment (paensu of SNS channels, likes, etc.) and engagement evaluation Mutual indicators such as communication and relationships with customers △ visual assessment (visual quality, creativity and execution excellence, etc.) △ content investment quality △ △ cost-effectiveness was evaluated in six criteria, including impact on tourist experience.
New World Duty Free has received high marks in the areas of digital advertising LED myeongdongjeom 10-storey iconic John was selected as "the most impressive digital advertising" excellent enterprise sector. Was recognized that the implementation of the 360 channels by Creative Advertising in the room, including figured that expresses the 'Duty-free world "concept as a unique advertising area.
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