[Korea gimeunji financial newspaper reporter] Starbucks Coffee Korea and the mobile survey "My review Starbucks' response number that progress has surpassed 100 million a year to launch. My review Starbucks is a mobile survey program conducted by My Starbucks Rewards members to order, payment via mobile ordering system in order Starbucks siren.
This particular point is part leaning attention that Starbucks is not just to collect the opinions of the customers, go out to reflect this in actual operation. Based on the mobile survey results over the last eight times to reflect customer feedback in real production or the improvement is currently about 20 cases. After every round of the survey has been conducted reflects the average 2-3 of customer feedback quickly on operations.
The many new products based on real customer feedback was released. Starbucks has introduced a 'Starbucks Card Holder (album)' that can be placed together to one end of last year, Starbucks card. Recently released without caffeine "Apple Chamomile Tea" is also a product created at the request of asking customers to develop the concept of non-coffee drink of the fruit.
Apart from bread to eat tear that contains three beans "samkong the bread ', the last color and type of Christmas since case that serves a variety of logo coin chocolate' in combination with 'All sorts of packages, the variety of snacks including also suggested customers It is based on the newly introduced products.
The sales were also asked to continue the case last year, the 'Grapefruit Honey Black Tea, available in a seasonal drink. As a result, Starbucks is switching to a permanent change Drink this beverage sales, it was able to meet in the current year Starbucks.
When ordering drinks for the view that the packaging is uncomfortable in the drive-thru store changes to functionality improved packaging, the beach was also buried. Orders can also order menu Sirens out to upgrade diversification, sustainable current electronic receipts issued on the basis of complaints and improvement ideas of many customers.
Financial Daily Economic News FNTIMES - unauthorized reproduction for commercial purposes in accordance with the Copyright Act, No copying, distribution,
Copyright ⓒ Korea's financial newspaper & FNTIMES.com
