[Korea gimeunji financial newspaper reporter] stop line Hyundai Department Store Group chairman initiative sets out to catch the domestic home furnishings market. Livart recently signed up to the modern American home furnishings company Williams Sonoma and the exclusive sales agreement.
Home furnishings and decorate the "home" means a house that take advantage of interior accessories, household goods and furniture, such as a compound word of "furnishing" means decorating the house.
Domestic Home Furnishings craze is the home of the world on January 1, 2014. furnishing company IKEA has widened the market dwaeteumyeo start and entered South Korea in addition to the Hanssem and emphasis, enekseu, ilrum, Eland and more. According to industry sources, the domestic home furnishings market showed a steep growth in the scale of 8 trillion won in 2010 to 10 trillion in 2014.
2018 is expected to grow to 13 trillion won.
Williams Sonoma Williams-Sonoma, Pottery Barn and the like to the home furnishing company with eight expansion brand in seven countries, including the United Kingdom and Australia. Annual sales are nearly 6 trillion.
"Williams Sonoma brands is that it stores in Asia and this is the first, Pottery Barn and Pottery Barn Kids, West Elm brand is the second expansion in Asia, following the Philippines.
The Williams Sonoma brands exclusive sales contract has conducted President spearheaded the stop line. Chung is closely attached, so carefully examine the product and production of configuration, etc. He proposed a national direct entry into the first half of Williams Sonoma Williams Sonoma store to open.
Prior Chung presented a 'positive market response to the new growth engines' through sinnyeonsa one of the 2017 Management Policy and that "must go make the changes necessary for the survival and growth of groups in situations where slow growth trend that continues." he said.
In addition, "The success of the past need to seek new avenues for success as it does not guarantee the future," he said bar has reflected the will of the new growth engines.
Modern Livart will have the national franchise store operations such as offline and online business for the next 10 years, including four brand Williams Sonoma Williams Sonoma flagship brand △ △ △ Livan Potter Pottery Barn Kids △ West Elm.
Modern Livart the first half to open the first store in the modern city of Williams Sonoma brand Hyundai Department Store and Outlet Garden Five points Mokdong, will showcase the 30 stores for 10 years.
In addition, modern Livart is planning to send a Williams Sonoma brand by operating personnel to the United States to study the local produce store brands and product configuration, and management know-how.
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