[Korea ohahreum financial newspaper reporter Samsung Electronics and LG Electronics, LG Electronics, among scheduled to come to market in March try to use the 'QLED TV' and 'OLED TV W' is the new flagship product, played a pre-emptive strike. The response from Samsung, LG and its stand against the unyielding seize early naenoteumyeo the "Super Ultra HD TV 'is expected to produce a large board game.
◇ LG, applying nano 3rd generation cell Ultra HD
LG Electronics recently nano-cells (nano cell) 3 naenwatda the three Super Ultra HD TV 'applied technology. The one month faster new product launches than in previous years. In this regard, LG Electronics has unveiled in the last 23 days the Seocho R & D Campus TV to launch this year.
The nano-cells are ultra premium TV family, the OLED (organic light emitting diode) than the cheapest premium family TV. Given you paid to buy the consumer OLED TV is expected to be the main target. Nano-cell is a technique utilizing a fine molecular structure of about 1 nanometer (㎚) size. Ultra-fine molecules are exquisitely tuned to the wavelength of the color has strengths that can more accurately represent more colors.
LG Electronics official said, "OLED TV price is 1.3 ~ 1.4 times the level of the premium LCD TV" said "will strengthen the LCD TV lines broaden consumer choice." The Super Ultra HD TV is chulgoga 2.4 million (55 inches) ~ 5.8 million won (65 inches).
The game's Samsung Electronics and LG Electronics is from April 3. Because Samsung QLED (quantum dot light-emitting diode) TV and LG's OLED TV W is being released alongside of. These products are a public gotta CES 2017 held in January in Las Vegas it was sikigido draw attention.
Samsung is already the appearance ginseng competition target with LG's OLED TV. It focused high QLED TV OLED TV price level. The punishment getdan the front to fight glimpse quality commitment. Samsung has devised QLED TV Premium TV prices than last year, the 'SUHD TV' high level of 20-30%. This is similar to the price of the same screen size OLED TV.
◇ Samsung, price, quality, confidence cheolcheol
With this, the industry is looking to Samsung, because even saw a chance that the price rather than quality and competitive price.
Samsung Electronics is the price of QLED TV lineup Q7, 8 have now been distributed to the public from up to $ 6000 (about 6.85 million won) (about 285 million) $ 2500 minimum. Q7 55-inch price was set at $ 2,500 versus $ 3,500 65 inches, 75 inches decided 6000 dollars. 55 inches for the price of one more step Q7 Q8 type of high-end 3500 to $ 4500 dollars, and the grade 65 inches.
According to Samsung QLED TV it has raised the quality level of the new technology applied to the metal quantum dot particles significantly compared to conventional. Expressing full color volume close to 100% and to maintain the brightness of up to 2000 knit (nits) in 1500. Gotta speech recognition is enhanced, the user can execute a function on behalf of the remote control, or audio only search for content. The design is also noticeable.
It is one of the features of the Samsung Enhanced Premium TV bezel-less (bezelles, borderless) screen and clean back design concept. Also peripherals Cable Transparent the 'invisible connection' to connect devices and connectors (Invisible Connection) that was tangled around the TV they were so noticeable.
◇ consumers do not choose formidable
'LG signature OLED TV W' against the QLED TV will be available in Korea in March. W amounts to $ 6.5-inch model with 8000 prices Product upgrade the existing OLED TV LG Electronics (about 9.14 million won).
The strength of W is thin. 65, the screen size is 77 inches serves as both a mere 2.57mm (65-inch standard) thick. Not even the 4mm thickness including the wall mount bracket. Rich sound is regarded as a strength. W is to separate all the components other than the screen in a separate sound system has to be installed at the bottom of the TV. Sound system was equipped with a three-dimensional implementation of the two "up-firing" (up-firing) of making a sound speaker in the ceiling direction of the speaker channel 4.2.
W particularly the United States supports the state-of-the-art Dolby surround sound system, Dolby-at Moss. You can hear the sound in accordance with the movement of the objects displayed on the TV screen in three dimensions in all directions. It did not miss a Smart TV features. LG Electronics can connect self-developed "Web OS 3.5 'to apply the right apps and channels specified by the user without the remote control to display an home screen. Also you can find a variety of viewing content, such as YouTube programs and figures related information or images.
◇ winner will demand only 3 years?
The two companies in the global market as long matsu even pyeolchyeotgo the myeongseungbu this is also one of the strengths each one blaming outgoing domestic as well as the overall market outlook Gonna dalgul. According to market research firm IHS sales in the global TV market this year is expected to be approximately 227.33 million. This is beyond the negative growth in only 1.4% increase compared to last year, three years. There comes also observed that comes the sales increase to 253.65 million in 2020.
Such analysis was the basis for the TV replacement cycle. TV sales are the most common explanation I in 2009 to the digital conversion of analog broadcasting, the replacement period is usually 8-10 years is about as long as that demand will be actively buying new products this year.
Electronics industry official said, "In the past, looking to achieve a 50 to 65 weeks as a sales-type trend, a large TV if the 32-40 type mainly sold," he said.
◇ LG, LCD TV panel supply for Samsung
Strategic cooperation of Samsung and LG have been strengthened. LG Display is supplying LCD (liquid crystal display) TV panels in the second half of this year from Samsung Electronics, Samsung Electronics is actively promoting the use of smartphones, LG Chem battery.
Samsung and LG have come to join the competition in the electronic center is unusually In light operated on the principle that came under the company does not share equipment or parts.
According to industry hansangbeom LG Display's vice president last 20 days Seocho-gu, Seoul Banpo-dong Sheraton Seoul Palace opened in Seoul Hotel '2017 1st Korea Display Industry Association, attended the Annual General Meeting, reporters and meet the "Samsung LCD TV-use in electronics (LCD has time to supply the display) panel may be early in the second half of the year, "he said.
One vice, "will discuss the size and product specifications supplied with Samsung Electronics." With regard to the first half of this year, he said the plan said, "There will be time early this year."
Samsung has requested the delivery to the bar last year, Sharp, LG Display balhija would stop the supply for LCD panel TV. Quantities are known as the 600 million level as Sharp to supply to Samsung Electronics. Samsung and LG are pushing for cooperation in other areas. According to industry sources, Samsung Electronics is reportedly reviewing the smartphone battery produced by LG Chem.
Samsung Electronics is considering the introduction last year, the Galaxy Note, LG Chem parts under the policy to promote the diversification strategy of the battery supplier and then suffered astronomical losses of 7 trillion won in the face of the seven kinds of situations.
In addition, Samsung Electronics receives from the second half of last year, the two metal parts chipon smartphone LG Innotek is producing the film, which is mounted on the product. Although there are small parts in the case of Samsung smartphone products produced by LG Electronics it is mounted. LG Electronics has been supplying the mobile DRAM, NAND Flash, and D produced by Samsung Electronics.
Electronics industry official said, "The Samsung and LG Electronics to help the shortcomings of each other," he said "If companies such as cooperation in the country than the contract with the foreign company would be better in the national interest dimension".
◇ Samsung Louvre standing 'TV unpack' progress
Samsung goes the 'TV unpack' in the Louvre. Meanwhile, Samsung Galaxy smartphones is to hold a ceremony to unpack constantly came proceed to unpack a new TV for the first time. Samsung Electronics has released a new TV launch event next month, 14 days in 2017 in the Louvre museum in Paris, France.
Samsung Electronics official said, "The progress is not a smart phone TV unpack this event for the first time," it said "consumers will not only QLED TV was unveiled at the Consumer Electronics Show (CES 2017) released a new new TV."
The global release date even earlier than anticipated. Samsung is normal, but subsequently released products to overseas market after the event on March 20 this year, is expected to domestic ilkke domestic market and held a week after the unpacking ceremony.
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