[Korea gimeunji financial newspaper reporter] SK Planet is the first domestic e-commerce industry and opened the open market '11street' in the Thai market. 2013 is the fourth global expansion followed by Turkey, Indonesia, in 2014, Malaysia in 2015.
Thailand has recorded a growth at a CAGR of 5.5% in the million population of about 6800, e-commerce-scale dollar around 4 billion 2020 years from the 2016, approximately $ 1,500,008,000 (about 1.8114 trillion won) (about 4.586 trillion won ) it is expected to grow rapidly with an average growth rate of more than 20% annually.
In particular, the overall proportion within the mobile e-commerce gotta analysis to increase sharply from 28% in 2016 to 45% in 2020 Mobile's growth potential has been evaluated in a large country.
Thailand plans to 11th Street 11th Street is the national representative in competitive 'product competitiveness in the local and on the basis of' selling support services' companies showcase the unique mobile shopping experience to see who could form the initial successful seated.
It also provides a variety of free services for local sellers (sellers) of up to 9000 people. Thailand's first e-commerce industry to create a "mobile office selling 'was so easy to check your order status and history in mobile sales settlement.
SK Planet is planned through creating two additional selling campus downtown Bangkok, strengthen partnerships and promote ease of payment, such as leading local brands Corp. this year lay a stable presence in the online shopping market in Thailand.
"Hallyu marketing 'should also actively utilized. As the official model preceded the Southeast Asian representative Hallyu star Song Joong-gi becoming friendlier to reach out to Thai consumers, utilizing a variety of channels, including TV CF, including wrap advertising installations in major downtown (Siam, Prom Phong, etc.) and from Bangkok to millions every day people fast my future is expected to increase the awareness and market my yuipryul.
Thailand represents 11 Avenue ago hongcheol is "shopping will lead the domestic e-commerce company leading role to spread the Korean Wave," he said "The 11th Street in the wake of entering Korea distributors actively enter the Southeast Asian market and further domestic manufacturers and ICT expected to be a positive stimulant to advance their businesses, "said aspirations.
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