[Korea ohahreum financial newspaper reporter] SK Telecom's dedicated showcase character feature phones "Hello Kitty (Hello Kitty) phones.
SK Telecom plans to start selling a limited Mall official online reservations sales from 24 days 'T World Direct' and proceed with the subsequent, in-store sales since the beginning of March the official launch 27 days.
Hello Kitty Phone "feature phone is a form of figures to reflect the needs of a specific customer project.
△ △ Second characters who prefer to phone parents concerned about children △ child's smartphone addiction to prefer such products kideolteu family is the main customer.
Hello Kitty Phone "was applied to exterior design and UX popular character" Hello Kitty "batahon love from around the world for more than 40 years. Landscape is a child in the cold light weight of 74g and hand enough to carry around his neck is the usual advantages of small size 58mm, vertical 77mm.
In addition, in its own laboratory environment 14.9 Latency days of continuous talk time 5.4 hours to write down the existing kids related products compared to battery life is superior, and neckband (necklace designed taking into account a child's safety is the power of 2kg to be applied automatically pulley ground ) provides an in-box.
SK Telecom has conducted an antenna redesign for based on the released terminal △, press and hold 0 pad to 6 people a pre-defined implemented a feature that automatically sends the phones location and △ Specific Absorption Rate (SAR) 1 grade approved last year in Japan It paid the additional development efforts to apply the △ UX, familiar keypad design domestic feature phone users.
SK Telecom's mobile phone usage is relatively low and the customer under the age of 13 was planning to launch this product grades based on the results the more feature phone usage is high internal analysis. Also, the future section 2016 based on feature phones into wireless subscriber density was determined that the potential demand is sufficient to be about 15%. Feature phones launched in the domestic market is only about two years.
Chulgoga of Hello Kitty Phone "receives a disclosure ₩ 130,000 to ₩ 185,900 grant, you can purchase a two-year contract installments of principal ₩ 2,329 per month. Less than 12 years, customers can affordably take advantage of the 'floating Junior Standard Plus subscription plan October 1 1000 million won (including VAT).
In addition, the plan is to feature phone can also sign up 'free speech' plan.
Kim Sung Soo SK Telecom's Smart Devices Division, said that "this year will explore and showcase sustainable niche products that reflect the hidden needs of customers."
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