[Korea gimdohyeon financial newspaper reporter] 3 2017 brand reputation in domestic apartment April survey, up the hill states were analyzed 1 2 Prugio third gyro above.
Korea Institute of Corporate Reputation analyzes of data from more Apartments Big 4,900,367 for the 15 apartments brand in February 2017, 20 days of March 2017 was 21 days for the analysis of consumer behavior. Compared with the previous month July 2016 Apartment Brand Big Data 5275839 declined 7.12%.
Brand reputation index for big data is to share the activities with the participation of the consumer to the brand values and communicating value, social value, market value, financial value. The apartment brand reputation survey were analyzed to participate Index and Index communication, community index. Brand Reputation Index geung negative evaluation, media attention, conversations amount in the engagement and traffic, social consumers to the brand as an indicator created by finding that the online habits of consumers have a significant impact on brand consumption through the brand Big Data Analytics It is measured in.
