[Korea sinyuncheol financial newspaper reporter - has emerged as a new customer base Konomi is one of the bank. Konomi is the one who coined the synthetic 'one-person households, the English word Economy (economy), which means' economy' to.
According to the National Statistical Office it totaled 27.2% of the total 19.111 million households by the number of one-person households in 2015 was 5.203 million households. The near double figures increased by 15.5% compared to 2000. Accounted for one-person households is higher than two-person households (26.1%), 3-person households (21.5%), four-person households (18.8%) were the most common household type in the country. The Bureau of Statistics in 2035 had even a one-person households is estimated that 7.63 million households in them. That's why banks are turning attention to one of the furniture market.
KB Financial Group, KB has also announced the Institute of Management within the "one-person households Research Center to a survey of customers and established a one-person households, one-person households in 2017 Korea Report '. Shinhan Bank also published a 'normal people living financial reports, and has a bar on the analysis of one-person households.
◇ Konomi one box office star products led the Bank
KB Financial Group has introduced a collection of cards, loans, savings, insurance, commodity funds · ELS 'youth KB Konomi one package. Of 'KB 1 Konomi Smart Savings "of the smartphone-only savings products it was topped only 10,000 left in 10 working days. For one-person households, which aims to relax Leisure provides insurance services related to travel, weekend Savings subscription period, both living and finance alone manage bills automatically paid according to the nature of one-person households, which, consumption (KB Kookmin youth as one Konomi card retention), travel (exchange amount not less than 30 million won) give the relevant preferential interest rate benefits.
Our bank has introduced the first product for one-person households. 'Breeches (AllforMe) Savings and Card package comes' out of our Bank in April last year, is reportedly one end of February, only 30 exceeded the Left subscription. 'All breech Card' gives a one-person households are looking for a convenience store, shopping, high-discount sector, which mainly used to analyze the individual consumption patterns in big data among the seven industries, including mobile communication benefits. 'Breeches come Savings "offers additional services such as resort, a favorite family Pensions Alone free night, Water Park discounts, free gift books.
Shinhan Bank to a one-person households focusing on higher interest point to manage their June 2004 naenwatda the 'Health plus' savings. Inde products that take advantage of smartphones to apply the preferential interest rates at achieving health goals, in just eight months 6300 has sold 16 million accounts. Samsung Card, Samsung Card Tap Tap nations of the CU · Delivery (taptap) 'can receive discounts for payments in the nations of the CU convenience store, delivery to one Konomi family frequently used to deliver food and convenience stores.
◇ current lack of free funds is a long-term potential customers
This trend one-person households increased significantly, but the market showed that their economic potential is modest. Single person households are ₩ 150,000 fewer full-year bachelor degree level is 2.91 million won monthly income. Total assets 9.72 million won too small. Single person household debt has more assets to spend an average of ₩ 20,000 May to repay debt increased 214 million. Researching these targets appeared less interested in my new savings next year married one district showed that applying psychological margin is less about economic life.
Banks to be reflected in the packed product and at the same time yejeokgeum mainly composed mainly jeonwolse the case of loans financing them. According to the report, Shinhan Bank, one single-person households is also high ratio of 1.8x, which is a lot more if you rent, reversing years of age compared with the average single fixed monthly housing expenditures accordingly.
However, one-person households is likely because the relatively young age for a long time and a high probability of bank according to another over time enjoy a wide range of banking products such as mortgage loans for reasons such as marriage. Concern for one-person households occupancy level of the banks on the market is expected to grow in the future.
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