"We will build a strategy based on Korean cars in the future strategy of the BMW Group headquarters in Germany" [Korea's financial standing hyomun newspaper reporter] BMW Group Korea (the BMW), while a new group within the Corporate Strategy Team said.
BMW said it has established a Strategic Planning Team and Sudan to greet the 13th. Strategic Planning department is being established dwaeteumyeo choeilyong the senior director Choi will join the team next month from 3 days. The team plans to develop a personalized strategy to focus on the next generation of Korean electric vehicles, such as autonomous driving technology based on the "number one NeXT strategy 'future orientation of BMW Group.
BMW officials explained, "is practiced in the future car strategy with headquarters in Germany is Korea" and "The Strategic Planning Office was established there is growing concern about the future car in Korea, the level to derive a tailored strategy."
He also added, "Currently, BMW sold to mass-produce electric and environmentally friendly cars represented by i3, i8 in Korea market," he said, "would be if early next month Strategic Planning Office This new look as the existing strategy as a custom strategy soon the line."
In addition to the newly established Strategic Planning Office BMW has also replaced oversees marketing. Come June 1st Executive Wolfgang hakeo the general in charge of marketing. Hakeo was responsible for managing part of the business strategy, etc. He joined the BMW Group in the last years 2002 BMW X3, 7 Series. County Executive yijaejun was appointed as Executive Sales and Marketing BMW Financial Services Korea.
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