BMW, Strategic Planning Team established ... "The future car control tower."

[Korea's financial standing hyomun newspaper reporter] BMW has created a future car strategy control tower. BMW Group Korea announced its new strategic planning team with personnel Sudan 13 days.

Strategic Planning is based on the future direction of NeXT's number one strategy of the BMW Group reflect the digitization, the next generation of electric cars, future technology trends such as the BMW Group will develop autonomous technology for a variety of corporate strategy.

Choeilyong directors were appointed to the Strategic Planning department. Choi joined the BMW 3 next month as part of the work Samsung SDI, South Korea IBM, etc. SK Energy, and holds a wide range of experience as a specialist responsible for new business development, strategic planning in the field of information technology for 20 years.

Meanwhile, BMW Group takes on Korea Marketing Executive Wolfgang in June hakeo (Dr. Wolfgang Hacker) from 1 Managing come. Hakeo was responsible for managing part of the business strategy, etc. He joined the BMW Group in the last years 2002 BMW X3, 7 Series. In the development department it was dedicated to the strategy of BMW, MINI, Rolls-Royce driving emotion, suspension, manual gearbox, engine, etc.

Since BMW it is responsible for the small car sector management options, small- and medium-sized models of product management through three series, including the current release new 5 Series and 6 Series GT new product management, including the MINI. The new 5 Series and the recently new cars Conference opened in South Korea has a bar product introduction.

Yijaejun existing marketing executive general manager was appointed as Executive Sales and Marketing BMW Financial Services Korea. The managing director Daewoo exports North American headquarters, working in Canada and has sales subsidiaries responsible for marketing through the incident last year, in 2002, the BMW Group AS and Korea sales departments. The executive is expected to make a progress in introducing advanced financial techniques through experience between them.

Gimhyojun BMW Group Korea said "recruitment products and marketing specialist external strategic planning expert and the BMW Group, and strategic existing key personnel placement of the company's strategy to develop new growth engines of the BMW Group Korea and further strengthen the premium customer service part, "said," said BMW group Korea in the future will be a momentum that can produce a wide range of investment and ongoing social values ​​in South Korea. "





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