[Korea yichangseon financial newspaper News] broadcaster entertainment brand reputation survey in March 2017, and analyzed by 1 second Yoo Kim Jong Min Kim Gura upper third.
Korea Corporate Reputation Institute communication about entertainers 18 brand Big Data 10,869,689 analyzed by entertainment broadcaster branded consumer dogs participated amount, media volume and brand from February 3rd 2017 until March 4th 2017 and diffusion capacity It was measured. Compared to February, it entertainers brand big data 9195085 dog rose 18.21%. 3 May 2017 entertainment brand reputation analysis included newly baknarae.
Brand Reputation Index is an index extracted from the data, and the big brand consumer behavior analysis classified the participation value, communicating value and media value, social value and place the weights. The broadcaster entertainment brand reputation index was analyzed with the participation index, media index, and communication index. In March, with the addition of a Community index that measures the brand diffusivity was a change in brand reputation algorithm.
