Monday, March 27, 2017

Cold 中 consumers to Lotte bittersweet appeal



[Korea gimeunji financial newspaper reporter] Lotte expand the 'appeal strategy towards Chinese tourists turn to retaliatory measures such as Sade, but it is half-hearted response from Chinese consumers.

Lotte has attached the Chinese Poster of "I understand you, so wait" out of the last 24 days from Chinese tourists Lotte Department Store and the nearby Seven-Eleven stores primarily seek.

Such is the appeal of Lotte China feeding is to wet a potential anti-Lotte emotions.

Lotte has signed a land exchange agreement for the deployment Saad siting of US forces late last month, after Sade grounds provide an explicit decision has been retaliation for the Chinese authorities.

Currently closed to business interruption 90% of the Lotte Mart stores in China within the party to stop operating in accordance with the Fire Code violations or due to the protests. In addition to Lotte Duty Free 15 days more than two months in China as in Korea Souvenir sales ban full-fledged Chinese sales 70% took emergency.

Lotte was naegeoleot woo phrases towards Chinese tourists turn to such as the last 24 Lotte pore point and the nearby Seven Saad placed on Eleven stores from today, ads like the Chinese version Twitter Wei Bo, such as through social media in China from 20 to 30 induced so well known for. In addition to local Lotte Mart stores were closed, attach the ad containing the China-friendly message.

Phrases like Lotte collected in real time searches rising over topics such as the one in the Wei Bo Chinese version Twitter on the 27th. However, unlike the overwhelming interest in the online posts it is coming up a twisted parody of the courting wording of Lotte.

Some netizens are "needed the money. So wait, "" Hair jipsida do you understand love, "" country. So no "revealed dislike Lotte dalmyeo phrases such as.

Some netizens were released, but the opinion Lotte also think about changing your perspective as only one political victim "did not get the sympathy of others.

The Lotte Group Chairman Shin Dongbin In an interview with the Wall Street Journal, the US business magazine last 23 days he complained, "and I love China, and we want to continue doing business in China." Also new President while expressing China 'ancestors lived in the land' of neural progenitor Shin (辛 鏡) had highlighted the fact that figures from China.

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