Thursday, March 23, 2017

[Credit card company brand reputation March 2017] No. 1 Samsung Card, Shinhan Card No. 2, No. 3 KB Kookmin Card



[Korea yichangseon financial newspaper reporter - March 2017 domestic credit card company brand reputation survey results were analyzed by Samsung Card No. 1 No. 2 No. 3 KB Kookmin Card, Shinhan Card.

Korea Institute analyzes the company's reputation 9 27,853,762 domestic card brand Big Data from February 21, 2017 until March 22 2017 to measure the participation and communication, and social capacity of consumers. Compared to February, the brand Big Data card companies increased 1.48% 27,447,975 dogs.

Brand Reputation Index is an index created by finding that the habits of online consumers have a significant impact on consumer brand, brand through big data analysis. Brand big data analysis can be measured geung negative assessment, the community spread, response and popularity of the content of the sources and interest, attention and traffic, consumer issues in the media about the brand.