[South Korea's Choice Financial newspaper reporter] gather interested in sports marketing one year ahead of the Winter Olympics in Pyeongchang introducing a social contribution of banks. The rating also does less daunting prospect effect in addition to the brand image enhancement purposes.
Sports sponsorship has been made in the banking sector continued to focus on the so-called unpopular sport. · KEB, KB Kookmin, Shinhan, Hana Bank, we you operate the women's basketball team, KB Kookmin, shooting and supports our short yen · IBK Industrial Bank.
In the case of NH Agricultural Bank it is sponsoring the jeonggutim founded in 1959 by more than half a century.
More recently come KEB, Hana Bank 2020, he joined the domestic K-League professional soccer league contract with title sponsor attracted attention. The domestic K-league professional sports through long-term contracts is four years past the longest flat has secured the foundation for stable growth.
Beyond brand promotion to support financial institutions' doelseong called cotyledons, also get the effect of social contribution levels.
Shinhan of "Shinhan rookie Sponsorship Program received support Gymnastics National Team athletes Yang Hak-Seon won South Korea's first gold medal at the 2012 London Olympics gymnastics chopping stocks last.
Shinhan Financial assistance is focusing on stocks ahead of the snowmobile freestyle mogul skiing choejaewoo prospect of national athletes, cross-country national team, Kim Magnus, snowboard halfpipe national team players such as yigwanggi coming 2018 Winter Olympics in Pyeongchang.
KB Financial Group received the gold medal final of the national team in the 'Golf Empress' inbee park was also sponsored last year's Summer Olympics in Rio, the Republic of Korea has contributed to a bar I climb up a comprehensive eight.
Banking officials, sports marketing is always the lingering possibility of failure 'said' side but that unpopular sport athletes the opportunity and support an environment where they can concentrate on the movements' he said.
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