[Korea gimeunji financial newspaper reporter] SPA brand shoes syupen of E-Land Retail embarked on strengthening the online area.
Syupen announced on the 26th that the simultaneous launch of the app store and Google earlier this month after the App Store opened for the second year, the official online store.
Last one app launch followed the dot-com together open official online shopping mall syupen month, it has enabled consumers to purchase products also syupen mobile. Also through the online mall plans to provide on and offline linkage (O2O) services.
It allows you to select the Cheonan logistics centers and 45 national factory of paper or Ship stores are consumers to directly identify the product inventory status directly. After online payment may conveniently receive the product, select whether you want to visit the factory or store.
Also online shopping mall is a description of the 10-30 young consumers better utilization is high, even to test customer reaction to the trendy products company. Actual syupen presented in these products in-store beginning two months By the Moomin characters collaborative online-only products released last month wanpan.
Syupen said, "After the above trends or introduced the first experimental product from an online mall there are many cases that the reaction permitting launched offline," he said, "will be available in the future more diverse online-only product."
Syupen also plans to proceed twice, in spring and summer and autumn and 'Black Monday' online-only promotions every winter season in a year.
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