[Korea ohahreum financial newspaper reporter] can bring success to the experience of LG Electronics Vice Chairman Cho Sung-jin in the mobile business consumer. LG's mobile business is a challenge because of Vice President Joe comes to regain the initiative in the market with a new premium smartphone 'G6'.
◇ G6, a new leap forward for LG Mobile
"To provide customers the best product that contains the desired value with the highest quality will allow LG to grow the best companies. 'G6' will lead a new leap forward for LG Mobile. "
LG Electronics has unveiled a smartphone G6 in San Jorge de Barcelona, the club held an open MWC last month from 26 to 2 days. Cho Sung-jin LG Electronics representative emphasized the G6 would be a rebound in the wake of LG Electronics smartphone business. Vice President Joe CEO walked in the way of ipjijeon home appliances business in a meeting with reporters, said spot like a mobile innovation compared to the consumer.
He "has produced several platforms a whole lot of the more well platform continues to come up a little bit, and consider how to share and modular components" and "Steps to mainly check if I can try combine to phone a strategy that in consumer electronics," said said. Following changes in the innovation strategy was also discussed.
Article vice "neoteumyeonseo put something tremendous effort trying to innovate, or to force it to seek a universal thing innovation rather than a cause for concern" and "manufacturer in the refrigerator business people was punished competition to increase the capacity of the refrigerator larger the refrigerator last Thanksgiving would be eaten to be kept, "he said. Avoid talking about the commitment to meaningful innovation. "We try to approach to safety and quality, such as smartphones inherent value." "Now the smart phone industry is quite mature it difficult to come out yireotda innovation," said altitude. Vice President Joe expects quality ratio as the width of the mobile business innovation and caustic be significantly reduced seungbucheo.
"The expansion to find a part in unspecified everybody can appreciate and right about going to caustic ratio moved higher product" and "see the G6 find the direction of innovation inherent feature smartphones that this is the case," he said. Vice President Joe was about G6 "(in competition) have multiplied enough," he evaluated. He said, "whilst the LG smartphone looked at was the center niche G6 changed the direction you'll love these people in the middle rather than at each end products, '' said direction costs a thought that seems well balanced," he said.
◇ comfortably in one hand, G6 charm
G6 was equipped with a 5.7 inches ultra-high definition (QHD +, 1440 * 2880) display. It supports ultra-high definition (UHD) HDR (High Dynamic Range) into the TV. Dolby Vision (Dolby Vision) and was equipped with HDR 10 standard. HDR is a technique that details from the light and dark. Front and rear camera 1300 cartoon soda. The front has a wide-angle rear employs a wide and general each camera. Gonzo without rods can take pictures with several people. Recently taken photo taken at the same time as the film on the screen which displays hand. If you press the record button and hold up to 100 sheets of photo shoots continuously. From Chapter 2 gather 100 photos, you can create a video GIF.
In addition, it adopted the integrated battery design. The minimalist design does not protrude. Camera △ △ △ speakers lined up to place the sensor on the front top. LG Electronics' unique rear power button is also captured fingerprint recognition. It also provides waterproof and dustproof (IP68). Astro Black is the color △ △ △ Mystique Platinum Ice White 3 species.
Also it has a built-in artificial intelligence (AI) Google Assistant. It can be operated in both English and German. Korean is planning further support. In June it plans to upgrade the simple payment 'LG pay. The sound quality is equipped quad DAC (Digital to Analog Converter). DAC is a feature that reduces the noise pull to give a balanced sound. Product stability, even wrote a nerve. If the battery were conducted for 20 kinds of tests. In order to suppress the heat generation spent heat pipe utilizing a PC. Tteuryeodo dropped wrapped around the side of the liquid metal was so easily broken.
◇ Tennessee washing machine factory Americas Volume amplification
As well as Vice President Joe MC Business Division, which also grabs H & A division. LG Electronics builds a washing machine factory in Tennessee. Note for the middle of LG Electronics and Tennessee to April 28 Nashville, Tennessee materials slam the governor's bill in the provincial offices, LG Electronics songdaehyeon H & A Project Director (CEO), juhyeonghwan industry generally and Energy Minister attended to build a washing machine factory in Clarksville It signed a memorandum of Understanding (MOU).
LG Electronics has completed the land contract, design the production line until the first half of this year, plans to construction year. The total investment is 250 million US dollars (about 282.5 billion won), until the first half of 2019 after the plant construction plans will soon go into production and sales. This plant in the washing machine, washing machine Bin.Hello to create more than one million per year, LG Electronics is expecting. From 2010 to review the candidates on LG Electronics plant workforce, infrastructure, cost competitiveness, such as tax benefits and decided to make a plant in Clarksville consider various incentives.
LG Electronics is 7000㎡ factory to build scale, only seven total floor area of buildings on a land area of 1.25 million ㎡. The new plant will contribute to local economic development through labor employment, local parts industry associations spread through the procurement, tax payments, etc. If after completion of the course, creating jobs in the construction period operations.
LG Electronics factories in the United States because jieumyeon ease the local burden tariffs to reduce logistics costs and transportation time even considering investment costs, including labor costs are expected to maintain the current level of cost competitiveness. Further research and development, design, sales, production localization services gotta until after the entire business sector expects to raise consumer business capabilities in the United States.
So far, South Korea, LG Electronics on selling a washing machine in the United States produced in Asia is seen expects to strengthen the initiative of the US premium washing machine market through local production "major strategic markets of the US infrastructure, including local production for sustainable growth in I investment, as well as differentiated products and marketing investments create one such brand that customers envy, "said.
Meanwhile, Korean companies after it has entered the new government of the United States entered the process to build a factory in the US This is the first time. Samsung Electronics reported a situation that build electronics factory in the United States have already shown subsequently noted that the US investment company itttareul of Korea.
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