[Korea financial newspaper stand hyomun News] Beijing Hyundai China joint venture corporation in contemporary China 20 (Reuters): has a "copper (English name CELESTA) on the all-new" new car presentation ceremony began full-scale sales. The event in Beijing (北京) Out of a total of 800 people, including major media, dealer representatives and employees attended, Guangzhou (广州), Chengdu (成都), Hangzhou (杭州), Xi'an (西安), Zhengzhou (郑州), including 6 in the cities, it took place at the same time.
In 2008, debuted in the Chinese market, "Dong above (悦 动) 'is such that captivated grabbing a 133 manyeodae sell most Beijing Modern single sales model based on last year the minds of Chinese consumers, Beijing Hyundai in the initial business establishment and rapid growth It has played an important role. Manor New Beijing Hyundai general manager, vice president, "" East on the all-new "time being introduced in China dedicated budget family sedan C2 low (low) to China dedicated vehicle developed for the chageup corresponding combines basic goods and reasonable prices, equivalent maximum spatiality" saying said "the focus on targeting young audiences by inheriting the family agrees on the best-selling car, and the image will continue to perform its role as representative of Beijing Hyundai family through three phases within the building as a low-volume model C2 Chinese market.
C2 chageup China has followed the SUV chageup grew by 9.2% year-on-year to 6.74 million in '16 to form the second-largest market. C2 rowoogeup that market belongs among the 'top all-new East "is 142 manyeodae scale" Changan Ford Escort', the market was focused on forming the sum of its models, such as "the GM said Cavalli.
"East on the all-new" is a Chinese private new car featuring the Beijing Hyundai C2 low chageup, gorgeous and specialized in a wide interior space and the highest level of fuel efficiency and 'practicality', and Midwest road environment in the luxurious 'design' with an emphasis on driving performance 'it was developed.
He designed is equipped with a newly applied to large cascading draw a robust exterior design, while generous, implementing interior design to feel comfortable and comfort with an ergonomic center fascia design considering the ease of use on a horizontal layout emphasizes the spaciousness and openness did. Also it has secured a large interior space and load space in its class with a gain up to two thermal heads / legroom and trunk space.
In addition, while improved performance in low-medium speed Gamma 1.6 MPI with the powertrain of the 6-speed gearbox to the engine best-in-class fuel economy and off-highway ride quality improvement and doors with double seals applied Noise and Vibration (NVH) through the upright shock absorber apply and it has some of the distinctive USP for China to minimize customer base family spirit.
New East has come over this class, including the first integrated vehicle attitude control ▲ (VSM) ▲ Drive Mode Select (DMS) ▲ ▲ Smart Key Smart trunk and parking guidance system (PGS) is equipped with raised more product competitiveness. In particular, a built-in Baidu (百度) 'Car Life & Apple' ka-play 'connectivity of smartphones and increase the vehicle has increased the convenience of the driver.
In addition ▲ new TPMS (auto self tire pressure check) ▲ The new side airbags (extended to the pelvis) ▲ vehicle body posture control (ESC), ▲ ramp jungle protection device (HAC), safety features and best-in-class braking performance, seconds this was equipped with various safety features for families, including extended to 42% in high strength steel plate.
Meanwhile, Hyundai's 'breasts are more Leaping (悦来 悦 心动)' slogan launched by the 200 national key media before release to ensure a successful launch of the "East on the all-new" invited journalists test-drive events, "simdong family (心动 家庭), it has selected digital marketing campaigns, proceeded actively advance, in particular, the main target audience of 2-4 grade is a specific marketing plan to promote the targeting small and medium-sized cities young families.
To this end, ▲ Modern Family concept TV ads continue ▲ film 'The Smurfs' family animation affiliate marketing ▲ Family engaging digital campaigns ▲ mall / playground / zoo / Residential complex / driving school such as the center of customer life copper advertising proceeds family sedan as friendly It is planning to appeal the image. Story development and promotion of a series digital format utilizing mobile SNS for the main features of the "East on the all-new" also plans to actively pursue.
Hyundai Motor official said, "Nanyang Institute and the Chinese Institute of Technology is" East on the olnyu 'masterpiece came up together complete a power inherited the image as a future agreement on the Beijing modern best-selling model, and to lead the Chinese C2 rowoogeup market strategy models, "he said also" this year ▲ ▲ successfully deploy differentiated promotions running creative marketing new models ▲ ▲ ▲ dealers said strengthening competitiveness as a successful business in China we will continue to lead in building a stable customer base. "
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