Wednesday, March 29, 2017

Hyundai Department Store Fashion boutique launched under-rise ... Budding designer brand development



[Gimeunji financial newspaper reporter Korea Hyundai Department Store sets out the "Fashion boutique business to enhance the fashion business. Outside the traditional department stores, outlet shopping center project to create space for a new type of strategy is to generate new customers. It will be built as early as the Hyundai Department Store rodeusyop 'main commercial areas in the second half of the year in Seoul.

Hyundai Department Store will be launched in the fashion shop "Under Rise 'stores on the 31st of Hyundai Department Store Daegu second basement Young Fashion zone. Store sizes are embroidered with a total 400㎡ (120 square meters) in size, the existing department store clothing store (about 50㎡) combined 8.

In June, it plans to open a commercial rodeusyop in Seoul, such as opening a second store and the third store in each of the Seoul Trade Center Point, Mokdong in September. In particular, opening stores in areas such as Itaewon 20-30 young customers, boulevard driven the goal of generating new customers.

"Under Sunrise" is expected to fill in more than 50 domestic budding young and trendy designer brands. This is typical, including Samcheong popular Ladies 'Stay people', homemade dairy products brand 'seven', women's online shopping mall 'Anais' womenswear brand 'Tang'.

Hyundai Department Store plans to directly pay all expenses associated with store operations including store interior labor costs and sales staff, marketing costs to ensure the smooth ipjeom the budding designer brands. It is also planned to open a public fairs twice a year to broaden the chance ipjeom brand.

Officers net Hyundai Department Store Fashion Business Division (Business) is, "said plans to continue expanding its product line, such as cosmetics, stationery, pensi for sensitive young customers on trend," seeking the traditional department stores MD and differentiation, and the offensive and global SPA brands policies to foster homegrown fashion brands actively losing a snowy place, "he said.

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