The [financial newspaper stand hyomun Korea News] HHI Construction Equipment Division has focused on strengthening sales capabilities in developed markets of North America.
Hyundai Heavy Industries that will participate in the largest ever in Las Vegas (Las Vegas) Construction equipment exhibition "Expo cone (CONEXPO) 2017 'to be held in the coming 11 days said Tuesday.
Con Expo is the world's three largest construction equipment exhibition. This year around 2,500 participants construction machinery-related companies in the world and is expected to find about 13 million people Exhibition Centre.
Hyundai Heavy Industries is about 2090㎡ (about 630 square meters) establish the scale of the exhibition, it presented a excavators and wheel loaders, road equipment, forklifts, etc. 22 kinds of latest construction equipment. Especially operated 'virtual reality (VR) Experience booth, targeting the flagship 22-ton midi excavators (HX220L) class 225 horsepower and a large wheel loader (HL960) has gained followers of customers.
Experience virtual reality booth Wearing a VR device in the driver's seat can be the same experience as actually driving has a big role to play in promoting the excellence of the product.
In addition, HHI has the occasion to invite more than 600 major dealers and customers during the exhibition period Exhibition Centre is also actively expand marketing activities to promote the launch of new products. Hyundai Heavy Industries is the last best construction equipment phase (Highest Retained Value Award) from the yikwip treatments watchi (Equipment Watch) among the 158 hp class compact wheel loader is the US construction equipment specializing in medium recorded revenue growth of 17% in the North American construction equipment market recipient, etc. are going to increase brand awareness in the North American market.
The United States is expected to invest approximately $ 1 trillion in infrastructure over the next 10 years (Infra) areas in accordance with the commitment of the government Trump, thereby expected to increase 10% this year, up construction equipment demand.
HHI official said, "This year we plan to strengthen the dealer network and actively respond to the growth of the US infrastructure market unfold aggressive marketing activities to boost sales by more than 20% in the North American market."
Meanwhile, Hyundai Construction Equipment Division gotta April, separated by Hyundai Construction Machinery Co., Ltd. (tentative name) sets out come the independent management.
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