Thursday, March 2, 2017

車 insurance market competition ... Hyundai discounts to riders zoom backfire



[Korea gimmingyeong financial newspaper reporter] decided after AXA Direct, Meritz Fire & Marine Insurance car is subsequently cut to the end of last year, Samsung fire. 'Zero sum game' aimed at the appearance of the car insurance market share. While expanding the range of Rider Discount Modern resolution said the group would stand fully prepared to profitability earlier this year, the center went on to attract customers.

Hyundai said coming April 1, sells "Rider mileage (mileage discounts on car insurance works)" responsible for applying the discount auto insurance industry's highest level since the start gyeyakgeon two days.

The rider's mileage mileage discounts on merchandise that the customer insurance premiums in accordance with the mileage of the car less the greater the premium discounts.

Hyundai is that if annual mileage is less than 3000km has expanded the discount to save 22% from the existing industry-leading 32% per 5,000km mileage is less than 27% and less than 1 km is 10 000 will apply a 20% discount He said.

In addition to the newly established driving distance of 1 10 000 5000km intervals we were not traditionally are expected to apply a discount rate of 6%.

Hyundai officials said that "unhaengryang was extended to customers with low mileage rider is good to save the maximum level of the industry loss ratio" and "plan continues to develop insurance products that can give substantial benefits to our customers in the future."

On the other hand Samsung have shuffled the only premium cuts from last year, the industry recorded a fire last month in an online auto insurance market share of 30.96%. In the form of reduced premiums based chogangsu that cuts to raise the market share, market share this year, some life insurers have joined the struggle with cuts procession is expected to become more intense.



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