It was analyzed in [Korea yichangseon financial newspaper reporter Domestic insurers brand reputation March 2017 results, first place Samsung Fire & Marine Insurance KB 2nd 3rd Hyundai.
Korea Corporate Reputation Institute in March 2017 from February 25th 2017 August Insurance companies Brands Big Data 5179491 more involvement of consumers, media, communication, community, measure brand reputation index detailed analysis to the social value of up to 26 days It was. We compare Big data released by the Insurance brand 11,962,593 dogs in February declined 56.70%.
Brand Reputation Index is the index created by analyzing Big Data for the brand, it made a consumer brand engagement value, communicating value, social value and market value and financial worth. Brand Reputation Index insurers were analyzed with the participation index, media index, index communication, community index, social index.
