[Korea sinmijin financial newspaper reporter] Hite Jinro is sold only about 3,400 bottles last year introduced fruit-flavored carbonated weeks 'dew toktok' was released 10 months dwaetdago said Monday. It is enamored with sales of 1.4 bottles per second.
Dew toktok is being evaluated is ohreumyeo on the sale of available for sale at home, I channels, including convenience stores, hypermarkets in the main family led a 2016 supermarket share carbonate sold 30% growth.
The popularity of these dew toktok is interpreted as reflecting the recent trend changed mainstream culture, etc. (people drinking at home) Home suljok with the mainstream trend I angry, horn suljok (man drinking alone).
Hite Jinro to capture the emotions of the young tagitcheung for marketing such as dew, mango Ringo, dew toktok Grapefruit according to the latest trends, we scored a good performance in the main markets.
Meanwhile, Hite Jinro thanks to the popularity of the peach 'dew toktok' was released last December dew toktok pineapple flavor.
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