[Korea financial newspaper stand hyomun News] Korea Tire today announced the release of passenger car tires for the global brand strategy Aurora (Aurora) 'to strengthen the domestic tire market 23 days on the domestic market.
Aurora is a global brand strategy who has born as customer needs grow toward a rational consumption in Europe and the US. Tires for passenger cars aurora seen at this time of the first line in the domestic market has some of the competitiveness and performance while maintaining excellent quality reasonable price.
South Korea's tire is distinguished by its premium brand 'Korea (Hankook)' and customers with affordable performance market requirements of global brands Aurora (Aurora) 'oriented to the highest level in all operating performance in the future domestic market. Meet the various tastes of 'Korea (Hankook)' difficult to cover all domestic consumers alone brand and plans to strengthen the strategic brand portfolio management.
This time, passenger car tires Aurora has released the size 16 is operating as "root master ST (Route Master ST) '. ST master root is characterized been applied to the pattern and design optimization SCCT (Stiffness Control Contour Theory) technology in Korea Thai provides a stable ride comfort and quietness. Carbon black compound with the excellent wear resistance was improved mileage performance and enhanced durability by applying a reinforcing belt folding in the shoulder. In particular, four wide straight tread grooves are exercised effective drainage performance on wet road surfaces increased the safety of the traveling bitgil.
Seoseunghwa Korea Thai Vice Chairman of "going through passenger car tire domestic market for the global strategic brands Aurora to meet the different tastes of our customers deliver the enjoyment of customer satisfaction and driving," said "the future premium brands as a strategic brand launches optimized for each market he said strengthening its phase. "
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