[Korea yichangseon financial newspaper reporter] in March 2017, domestic life insurers were analyzed with brand reputation survey results, 3rd Hanwha Life Hungkuk Life Samsung Life Insurance two # 1 above.
Korea Corporate Reputation Institute from February 18 2017 18 until March 19 2017 domestic insurers brand Big Data 13,398,995 analyzes the two analyzes involved with the media, communication, community, social big data consumer insurance brands It was calculated index plate. Compared to February, the insurer Brand Big Data dogs fell 47.78% 25,659,128.
Brand Reputation Index is an index extracted from the data, and the big brand consumer behavior analysis classified the participation value, communicating value, and media values, social values, community values and place the weights. Who for the brand through brand reputation analysis, where, how, what, why, you can find out how the story. Participation value and media value in the domestic insurance brand reputation analysis, we analyzed the brand reputation index to communicate values, community values and social values.
