Thursday, March 16, 2017

Lotte Duty Free "Korea Brand Power Industry" 10 consecutive years

[Korea sinmijin financial newspaper reporter] Lotte Duty Free Shop Duty Free sector was ranked first in the "brand power industry in Korea (K-BPI) Survey. Lotte Duty Free recorded a consecutive 10 years won also honors the golden brand.

Korea Management Association Consulting (KMAC) the 'Korea Brand Power survey of industry ", starting with the 1999 19th anniversary this year, is the Republic of Korea leading brand evaluation system to ensure brand awareness and consumer loyalty.

The survey Lotte Duty Free has unearthed a variety of Korean cultural contents have received high praise in the domestic tourism industry is contributing to the domestic as well as enable the highest level of IT infrastructure and integrated logistics center operations.

In particular, since 2006 every year the "Family Festival" conducted a marketing representative Korean Hallyu stars are invited regarded as a major success story attracted a large number of 'Enterprise Tour treatments' for foreign tourists into the country.

Jangseonuk Lotte Duty representative "above for 10 consecutive years K-BPI 1 Awards and Golden Brand The selection is significant that recognized the results our efforts to provide Lotte Duty Free is a satisfactory shopping experience in our country tourism industry and our customers," he said " will do my 'number one domestic, the best to become the "global No. 1" does not settle, "he said.

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