[Korea gimdohyeon financial newspaper reporter] is a curiosity Lotte ssolrin to introduce new premium brand has been amplified.
Lotte Engineering & Construction, Daelim Industrial has slipped through the past 12 days was chosen to replace Gangnam District 2 reconstruction contractors.
Grab the wealthy Gangnam area can serve as a perfect springboard to leap into luxury brands.
Already Lotte Castle 'apartment is brand but aimed at the high-end premium brand just like other builders, was unprecedented predicament.
The 'arc', GS 'Grand', Daewoo E & C 'Summit', 'de H.' and only premium brand of modern construction in the construction of Daelim Industrial.
Lotte will now also place a backfire to high-quality brands apartment.
In some media reported that the influential 'signature Castle "as a new brand of Lotte. In Lotte official said, "Now is just the beginning," said "nothing is fixed yet," he said.
Lotte completed construction of Lotte World Tower later, a new premium brand through a turning point speak a strategy to increase the grip on wealthy Gangnam area then the situation is also prepared more attention is gwichu.
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