It sets out in the Korea Financial newspaper reporter gimeunji Hyundai Department Store Group family life and culture company Livart the modern home furnishing business expansion. Recently signed an exclusive contract "Williams Sonoma" brand stores open for more than 30 over the next 10 years, coming a plan to join the 'sales trillion club "in 2018.
Home Furnishings, means that we take advantage of the Home (Home) and decorate the furnishings (Furnishing) as a compound word, except for furniture and interior accessories for home appliances and clothing, and household goods that will house decorating the house.
Modern Livart plans to open over the next 10 years Williams four brand stores in Sonoma (Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm) at least 30 such as department stores and outlets that are themselves directly operated stores and a modern department store operations.
Before modern Livart, which had concluded a franchise agreement with the last two America's largest home furnishings company Williams Sonoma Inc. (社) months.
Modern Livart has come to modern Garden City Outlets Five points (provisional) during the first half of Pottery Barn, Williams Sonoma Potter opens a store in Livan Kids, West Elm, Hyundai Department Store Mokdong. To start the second half, Williams Sonoma at Hyundai Department Store Trade Center that is scheduled to open each of the Williams Sonoma and West Elm store in Daegu.
In particular, modern Livart is Livart Style Shop Nonhyeon exhibition of one underground floor - ground five floors, located in Gangnam-gu, Seoul Nonhyun the end of the year plans to be renewed "Williams Sonoma flagship store. Nonhyun Gangnam area is home to a dense gotta domestic and international famous furniture brands.
Hyundai is Livart was caught next year "Williams Sonoma" sales goal in 1000 won, coming a plan to achieve cumulative sales of 400 billion won by 2021. In particular, Sanya scaffolding Williams Sonoma business plans motivation beyond the 1 trillion won in 2018 revenue. Modern Livart achieved sales of last year's record high of 735.6 billion won this year, took the sales target of about 840 billion won.
Modern Livart official said, "to differentiate premium home furnishing in the domestic lifestyle market provided low-cost oriented" Hyundai Department Store Group to retain and maximize the various distribution channels and synergies, including department stores and outlets in Williams Sonoma brand plans to expand the business. " he said the policy will expand its operations by product brand "to point a competitive advantage.
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