[Korea financial newspaper gimeunji News] Amore Pacific Group seogyeongbae Chairman appointed 20 anniversary to look back a major achievement, by further strengthening the sustainable management and social contribution activities, future vision for a 'one for now (Great Company)' It pledged to achieve.
Seogyeongbae President launched a full-scale reorganization of the Company and to establish as of March 1997, after taking office, the brand company in the field of beauty and health "corporate vision for the 21st century, by reconstructing the path we selected a competitive brand portfolio.
Typical business performance Amore Pacific is accomplished 20 years (1996 year-end / 2016 end of comparison) it includes sales of about 10 times (646.2 billion won → 6 1 trillion 6976 billion) increase in operating profit of about 21 times (52.2 billion won → 1 one trillion 82.8 billion won), and the like increases. Based on these achievements in 2016 there was also a professional fashion and beauty media in WWD (Women's Wear Daily) selected by climbs on the world's top 100 beauty companies ranked 12 in the US.
Another time, in 1996 exports were 9.4 billion won recorded a global business sales 1.6968 trillion won in 2016 and has grown to about 181 times larger. Amore Pacific has switched the overseas business was conducted through a local agent prior to direct entry forms since 2002, and currently in 14 countries and operates 19 overseas subsidiaries and transformed into a global beauty company, which operates 3,200 more than only overseas store .
Amore Pacific who are deployed around the global jeonryakreul Greater China and ASEAN, the Americas three axes are plans to increase the concentration of the ASEAN and the US market, followed by Greater China had been the focus of future global capabilities of the company over the last 20 years.
Among mature markets, particularly the ASEAN markets of Singapore, Malaysia and Thailand are expected to continue to spread one make it a starting point to build a brand, the emerging markets of Vietnam, Indonesia, the Philippines Mega City (mega city) oriented. The American market by launching additional Innisfree in the second half of this year, with the existing Amore Pacific, Sulwhasoo, Laneige plans to expand the brand portfolio in the United States.
In addition, it sets up a subsidiary in Dubai for the Middle East market began maximum local distribution companies and collaboration, and will showcase the makeup brand Etude year.
Meanwhile, Amore Pacific is preparing to launch a skincare brand in European markets in the second half of the year and moved to the center of attention in recent makeup and perfumes and skin care, healthy skin.
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