[Korea jeonghuiyun financial newspaper reporter] jonggajip target brand was reborn as kimchi and declared he would take the wrinkles in the global market, specializing in Korean dishes centered brand.
That's right introduced the 30 anniversary of the brand image and introduced the stylish traditional BI (brand identity) that combines a modern image.
Also it established my vision to expand its business in a variety of Korean cuisine Korean commitment leading global culture.
To increase the competitiveness of Korean cooking and strengthened through a new family of fresh raw food brands.
The first multi-point favorite in the eyes BI. It was placed vertically so simple yet the weight and shape that symbolizes Korea traditional culture. Shem is the one at the top and shape symbolizes the sky, traditional, fermentation, and is a symbol and shape of the bottom of the earth, modern, fresh, symbolizing the harmony between tradition and modernity, fermented and fresh.
The group put together a central Hangul notation "jonggajip 'and English notation' JONGGA 'captured the commitment of the new vision' Global Korean professional brand.
In addition, the target announced a 'center of taste, jonggajip' as a new slogan. Taste of fermentation that is the root of the Korean traditional science, the taste of hospitality, captured the commitment of getdaneun digging into the international market cuisine based on fresh natural taste.
Lee, Sang - Chull target food BU CEO, said, "the future will be reborn as containing the traditional and modern Korean food in the 'center of taste', the leading global brand of Korean culture in the world."
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