[Korea yichangseon financial newspaper reporters] were analyzed in three 2017 July Savings Bank brand reputation survey, number one savings bank SBI 2nd 3rd Wellcome OK Savings Bank Savings Bank.
Korea Institute analyzes the company's reputation more 4852356 Big Savings Bank brand data from about 33 savings banks Brand 19 days in February 2017 May 20, 2017 3 analyzed the savings bank brand consumption patterns of consumers. In February, compared 7,635,167 Savings Bank brand reputation and dogs fell 36.44%. March Savings Bank brand reputation analysis included newly Dream Savings Bank, BNK savings banks, savings banks Samho, Joe Savings Bank, Eastern Savings Bank, Savings Bank Kiwoom, OSB savings bank, NH savings banks.
Brand reputation index for big data is to share the activities with the participation of the consumer to the brand values and communicating value, social value, market value, financial value. The savings bank brand reputation survey were analyzed to participate Index and Index communication, community index. Brand Reputation Index geung negative evaluation, media attention, conversations amount in the engagement and traffic, social consumers to the brand as an indicator created by finding that the online habits of consumers have a significant impact on brand consumption through the brand Big Data Analytics and it is measured as a community diffusivity.
