[Korea gimeunji financial newspaper reporter] the end of last month as a lord Golf du Lotte active "courtship" strategy under the brands of China provided Sade grounds started to overcome the crisis.
Lotte has attached the Chinese Poster of "I understand you, so wait" out of the last 24 days from Chinese tourists Lotte department stores and convenience stores nearby Seven-Eleven stores primarily seek. Such is the appeal of Lotte China feeding can be interpreted as a potential anti-Lotte so quiet emotion.
Lotte is The signposts Wei Bo Chinese version of Twitter, including through social media induced so widely known in the local Chinese, and plans to provide instructions as to local Lotte Mart closed the door.
Lotte did not "matters relating to national security," said external cope with situations where conflict is amplified after the facade of a placement tagine last July.
But local Chinese Lotte Mart 90 where the ear to the sales suspension with Fire inspections of the Chinese authorities is that China 'Korea Souvenir sales ban' in earnest from 15 to twelve months disconnect the feet of Chinese tourists heading for Lotte Duty Free press for (對) it seems to be a turning direction of the China strategy.
Recently, as well as Group-wide response Lotte Chairman Shin Dongbin also scrambling to take off directly to the potential for wet Lotte van emotions.
New president in an interview with the US Wall Street Journal on the 24th month "I love China, and we want to continue doing business in China," revealed the will of the Chinese business positively. New President also highlighted the fact that even while expressing China 'ancestors lived in the land' neural progenitor figures (辛 鏡) of the Shin from China.
In addition, Lotte are also full-fledged 'Clear color Korea' from local shops to normalize China's local sales.
Lotte has also withdrawn Hangul instructions for all operations in China after Lotte Mart and department stores, cinemas, etc. together all appointed by the local Chinese, China Lotte Mart, the President of the Corporation in December last year, four people. In the case of local Lotte Cinema signs it was removed, reotyen (乐天) 'in Chinese writing Lotte.
In addition, Lotte went to the procurement emergency fund of 360 billion won on a scale of Lotte Mart in bitgo a setback in local sales in China.
Lotte Shopping, which operates Lotte Mart has announced that it invested in the last 24 days overseas subsidiary of Lotte Shopping Holdings, one of Hong Kong subsidiary in May billion 92 million US dollars (USD 2,300 billion).
Located in Shanghai, East China subsidiary, Jiangsu optimism mateuk Commercial Co., Ltd "in 792 million yuan to deposit collateral for such loans (158 billion won) to provide, and this through measures to borrow money of the original 130 billion from local banks It will be.
Lotte is being made of the diplomatic one, was first entered China in 1994 after two years has invested more than 10 trillion won so far in my business in China.
The more than 20 subsidiaries, more than 120 sites for Lotte jungyimyeo sales in China local employment amounted to 26,000 people. China business turnover of Lotte, accounting for 10% of total sales.
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