Monday, March 13, 2017

Shinhan Card, a digital transformation-based innovation



[Korea before lower cervical financial newspaper reporter] Shinhan Card is a compound eye that through the acceleration enterprise digital Tranformation create new customer value and business.

Strengthen the digital infrastructure, and continued upgrading of mobile platforms and on competitiveness and innovation should lead the paradigm embraces an offline payment.

Data Technology to settle through Key-Player of the times and expand future growth of Shinhan Card. Expanded support for enterprise big data and machine learning to promote and strengthen technology competence fusion of deep learning and discovering additional new businesses such as Big utilizing Data. In the underlying core business card to advance beyond the existing boundaries and limits new business kkajiwaneun now take the lead in innovation through new challenges and ideas with other differentiation.

Organizational culture is promoting the start-up type innovations, including the destruction of the financial sector first title. Shinhan Card has simplified the in-house designation as a manager, not a pro ranks. Deputy manager, such as grade-oriented corporate title is going to disappear instead of simplifying Manager (Manager) and professional (Pro). Shinhan Card DT next sector will be restructured into an independent company in-house rather than just a digital division (Company in Company).

It seeks to start up type organization with the same organizational culture, work environment, both domestic and foreign ICT companies.

Shinhan Card is offering the card to fit your specific consumption patterns based on big data. Recently launched three customized 3050 Credit Card, Shinhan Card Edu (Edu) 'discount to that education.

"Shinhan Card Edu 'hakwonbi the child, as well as management fees apartments, supermarkets, hospitals, pharmacies benefit from the resolved single card. Education sector payment is 5% to 10% cash back benefits are provided in accordance with the previous month's performance.

Less than 50 ~ 100 million won a month using geumaekbyeol is the limit 15 000 in-hospital cash back of 5%, from 100 to less than 1.5 million won is a limit of ₩ 30,000 from my rebate of 7%, more than 1.5 million won is a limit of 40,000 given in 5000 hospital cash back of 10% .



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