Take advantage of [the financial newspaper gimeunji Korea News] New World is the industry's first artificial intelligence system to read the customer's mind. Shinsegae Department Store from the 30th to the customer's preference 1: showcasing personalized marketing system to one sniper said Wednesday.
Intelligent customer analytics program featuring Shinsegae 'S Mind holds the meaning' read the mind of the customer Shinsegae 'as a synthesis of' Mind ', which means' S' and the mind, which means the New World.
Shinsegae 'DM (Direct Mail)' to break the scheme was passed the same shopping information to all customers through artificial intelligence to operate a customer analysis system customized one was a representative communication means, whilst a department store industry: Department Marketing 3.0 to 1 communications He explained that the open era.
New World is a personalized service developed its own artificial intelligence system 'S Mind' is the way in which customers identify the preferred brand shopping information and pass it to fit through the mobile application.
Targeting Shinsegae customers 500 million people using the recent purchase history and gender, variables such as age of about 100, local produce big data on a daily basis. Them out to calculate the preferred brand in the background, providing shopping information about the brand.
Shinsegae to increase marketing hit through this personalized marketing systems development, and is expected to increase sales effectiveness than 100 billion annually.
In addition, it is also enhanced in-store marketing utilizing the personalization system. Installing the application, the customer is under Shinsegae is also ready to provide services in real time, personalized offers and the benefits of shopping information tailored to the tastes of customers visiting department stores and at the same time.
Meanwhile, the Shinsegae Department developed an artificial intelligence system, customer analysis is significant as Google, IBM and domestic technology to develop its own models rather than collaborate with foreign companies have already tteolchin the popularity of artificial intelligence.
Shinsegae this AI has for the system build, hanging put together four years with System Planning, Sales Strategy, Customer including the more than 30 new world force, such as Planning, Shinsegae I & C, the University of the nation's leading STATISTICS Professor, data analysis firms, system developers .
Park Sunmin Shinsegae Department Store is responsible for sales strategy "intelligent personalization application is launched, the system will be further elaborated in accordance with the increases beginning only and data accumulation," said said, "will launch a sophisticated target marketing based on personalized marketing system."
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