[Hyomun financial newspaper reporters standing in Korea] suggests the outlook in the last eight days Face Lift (partial change) will be the Sonata (Sonata New Sunrise) is a relief pitcher in domestic demand break with Hyundai Grandeur model release. Is expected in November last year released after record sales of about 40 000 three months, and an overwhelming sprint to overcome and rise with the new Sonata and Grandeur sales slump will be a "two-headed carriage, Hyundai's domestic sales recovery.
Jinwoo Kim Korea Investment and Securities Research Institute 9 days "will contribute to this model with the launch Hyundai's sales recovery", "Sonata New Rides last March 2014 and staged the vehicle base model and turbo models between design differences introduced in just two years later," he said forecast said.
In fact, the Sonata has decreased the gap with the SM6, Malibu competitive car this year. Last January-February 8437 Sonata has been a fierce pursuit of price palrimyeo SM6 (7429 units), Malibu (6835). The band recorded 2203 sales of 80,000 last year, and SM6 (5 7478 10 000 units), Malibu (36 658) and has a different situation and it doesnt look that differ by more than 20 000 5000. Compared to the previous year it was recorded late 6000 (6850) in May 4219 fell an average altitude sales over 2400 sales.
Kim Institute of New Sonata rise was estimated to achieve a recovery and strong domestic sales in the US and China markets. "The recent domestic passenger car market went the transferred demand mid- to large-sized sedans such as the Grandeur and Sonata New Rides will be thereby restoring the sales of the Sonata," said, "the domestic as well as the United States, which launched in June coming (release coming in August) in China in sales are expected to be positive, "he said.
On the other hand, also it expects to increase driver assistance systems (ADAS) optional adoption of the Sonata. New Sonata iteoseoda rise to experience, albeit limited autonomous add a 'LKAS (lane departure system automatically returns), the ADAS package. Hyundai has significantly increased the ADAS option hanba adoption through LKAS Granger added in a release last November.
Researcher Kim "ADAS expanding adoption options in addition to the positive supply to the relevant system, Hyundai Mobis Hyundai Motor Company," "ADAS sales of Hyundai Mobis is expected to increase by more than 20% compared to last year through the New Sonata rise," said he had mentioned.
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