While [the financial newspaper stand hyomun Korea News] Korea launched a global tire brand strategy Aurora (Aurora) 'said, "I then differentiate in the market through Korea (Hankook) and Aurora both brands."
South Korea Tires 23 days today announced the release of passenger car tires for the global brand strategy Aurora in the domestic market. Aurora was raised as a brand in Europe and the United States market, after having launched last year, truck tires, bus tires in the domestic showcasing the cars this year.
Thai Korea plans to operate to differentiate their premium brand 'Korea' and the global brand 'Aurora'. South Korea is only the brand commitment to strengthen the brand portfolio management did not meet the various tastes of domestic consumers.
Korea Thai official said, "The Aurora product was not In a global strategic brands introduced in the European and American markets in Korea," he said "Last year, trucks, Aurora tires for buses inde serves the domestic market, followed by 23 days of tires for passenger launches, brand portfolio, strengthening he said helix being. "
He added, "Korea is different from the target layer and Aurora," he added, "premium plan customers, targeting customers in Korea brands, we want good quality and low prices to capture as Aurora".
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