[Korea gimeunji financial newspaper reporter] 'Yolo (YOLO) phenomenon only enjoy spending for personal satisfaction is also spreading to the overall retail industry.
What Yolo You Only Live Once, the abbreviation of life is only one means a lifestyle-oriented now, the happiness of the moment. To sacrifice for the community belongs, depending on the period of uncertainty lasted more attention has been focused on the value in their lives consumed.
But Yolo phenomenon a few years ago the first topic that which was focused on the luxury consumption of costly even take to their satisfaction In recent years, the concept of Yolo direction that also prioritize personal satisfaction without being conscious of other people's eyes, small would expanded, it has been reproduced.
Pyeonin sensitive liquor industry trends change Yolo tribe attack is in full swing in a hurry to find a "choose your own sake. ' Food and beverage industry also showcase products that reflect the trends Yolo eye-catching.
Brother # bohae of soda hands is considered the mainstream of this early insight into the psychology of Yolo tribe. From the planning phase out of existing collective and coercive mainstream culture and analyzed the needs of the consumer need 'surgery for me. " Where and when to lower the alcohol content to create a lightweight, fun to drink alcohol that can dramatically with three road anywhere, and added a sweet soda to taste. Put here carbonate implemented a refreshing taste of alcohol that does mokneomgim hardly felt. Design was also the tastes of consumers in the sniper PET (PET) coated with a refreshing mint color.
Brother # soda react as soon as the hot release aimed at the needs of consumers want to feel the pleasant odor regardless of location and time. TV ads were directed to a variety of situations that can be sent alone entertained. Whatever comes out of the Moment 'happens when I Brother # Soda "When they do with' Brother # Soda" is the message that we captured more special.
Get in the popularity of Brother # soda liquor companies also led the growth of the carbon market shares as bring the following year after another similar product, established itself as a leading brand-led honsul the current culture. Beer market is able to purchase the homemade beer was treated as deregulation only shop in supermarkets or convenience stores. The actual distribution problems for small companies, but remains a challenge for consumers in the mood to welcome even though the price is a little expensive it easier to buy a handmade beer to suit your taste.
Which was recognized as a fine drink whiskey also went on according to the transformed Yolo trends. Lower capacity alone be able to enjoy a fair amount or looking for a way out by selling exclusive products. Ed Barrington of Korea is a single malt whiskey 'Mac kelran 12 Year Old' by reducing approximately 40% compared to existing capacity and distribution in major convenience store 500ml. Pernod Ricard Korea also rivet Glenn 15 Year Old, showcasing the Chivas Regal 12 Year Old, 17 Year Old Valentine, Royal Charlotte root configured for each of the 21 Year Old miniature 50ml 'International Collection of Scotch whiskey' in the convenience store CU.
Seltzer makers also won the right to start marketing activities such as TV ads released in the spring to stimulate the emotions of Yolo family and differentiation to competitors. Coca-Cola's brand sparkling "Mr. grams (Seagram's) 'has captured the message of life Yolo era of' Seize the day 'at the actor Cha Seung-won new advertising model. It turns into a tight moment, a motorcycle rider, Mr. Cha to drink out of the daily traffic jams clogged in g expressed the heart of the city, want to enjoy the freedom.
Home seltzer maker market where you can enjoy your own seltzer carbonated strength for your personal taste are also going to expand its base. Seltzer makers world's No. 1 brand 'SodaStream, thanks to increasing brand presence in the domestic market, and Delight soda, soda, etc. Bono has appeared in a variety of seltzer maker. Yolo is popular among families who want to replace with a new large home seltzer maker of premium small household purchases than to increase the effectiveness interior.
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