[Hyomun financial newspaper reporters standing in Korea], "said Mr actress Kim Hye selection 21 days to launch the 'The New Volvo Cross Country (the cross-country)" model. Why selected him as the advertising model is his life. Because the vehicle is a long period of time to learn can help you send the rest of his life in the entertainment industry it is normal Cross Country "- 0.21 days The New Volvo Cross Country launch press conference.
Volvo Car Korea (hereafter Volvo) explained that "his life is reason to expand the entertainment vigorous activity" for being selected as Mr. Kim Hye Cross Country Model released 21 days.
Volvo press conference held at the Shilla Hotel in Seoul 21 days "is selected as Kim Hye Mr advertising model looking at the film festival community life reasons such as vigorous activity that appeared in a number of movies," said, "he need a break cross-country to his rest vehicles that can help, "he said.
Following "Mr. Kim Hess was also very happy with the this commercial shoot," he added, "and lived the life of an actor for a long time and that is exactly cross country meet."
The same argument Volvo has developed the theme of the cross-country with a focus on 'people'. Marketing source of Volvo to think 'vehicle tool to help life' is talk that the 'people'.
Volvo, "Volvo is believed that the driver and the family safety tools to help people to see that the car," he explained, "and it becomes soluble in all Volvo cars, the corporate vision that prioritizes safety."
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