[Korea ohahreum financial newspaper reporters - the first half of this year, the new premium smartphone that it is divided among a flagship product display is OLED (Organic Light Emitting Diode) and LCD (liquid crystal display) has attracted attention pouring want to be biased towards any additional penalty.
◇ LG · Huawei, Sony chose LCD
According to the industry, even as the supply of the smartphone's small and medium-sized OLED panels globally limited, it released this year's flagship smartphone product known to be limited to the proportion that OLED is mounted. Accordingly, Samsung, Apple, etc. In high share of manufacturers employing OLED, but LG, Huawei, Sony and Agencies trend is the flagship LCD.
The new products unveiled at the open 'Mobile World Congress (MWC) 2017' in Barcelona, Spain from 27 days last month, March 2 were applied to the whole flagship smartphone LCD panel. Samsung and Apple are the result of not participating vying for the top global market share 1,2. This is attributable to the OLED, but there are panels that will supply the increasing demand for OLED smartphone manufacturers, Samsung still gotta limited to display up. This is applied to OLED manufacturers are wise and wants to explain this volume do not apply scarce.
◇ Samsung and Apple, OLED
On the other hand, Samsung and Apple is expected to introduce a flagship model is applied to the OLED year. Samsung Galaxy S8 are known and apply to be 5.8 inch AMOLED Apple is also the dominant opinion doeriraneun to employ OLED panels on the new iPhone.
This differentiation of the OLED display ssolrinda interested not affect this year, smartphone sales. However LCD products if they can give a competitive price compared to a premium suite OLED think we reap positive results are analyzed. Industry insiders not affect the "LG Display is entering etc., depending on the imbalance in the current aftermarket galril this year landscape of the smart phone market investment small and medium-sized OLED panels," said "sales as many as Samsung and Apple, except so far LCD products is watching, "he said. Depending on the OLED panel supply trends emerged is neither expected nor hariraneun more companies have applied to OLED panels at a later date.
◇ OLED, rich color expression strengths
OLED is a low power consumption, rich colors represent strengths. Also remarkable viscosity of materials that can implement the three-dimensional design. The flagship smartphone Samsung Galaxy S8 series scheduled to debut two months actually reported to be equipped with a 5.8 inches Super AMOLED QHD class (AMOLED · active matrix organic light emitting diode) display. This opinion Apple would employ OLED panels on the new iPhone to be released this fall, is dominant.
◇ LCD, the price fight
On the other hand, compared to the two market share is falling LG, Huawei and Sony's flagship smartphone trend Agencies to apply the LCD panel.
LG Electronics 'MWC 2017' opening a day ahead of last month 26 (Reuters) - Barcelona, Spain from the public the next generation smartphone strategy 'G6' in Quad HD (QHD) LCD display panel was mounted.
QHD refers to four times WQHD (1440 × 2560) the resolution of the normal HD (1280 × 720), 1 pixel per inch also leads to 538ppi by 5.5 inch panels. As a smart phone QHD + LCD display that evolved in the LCD, there are opinions that point largely lacking. Besides the many expressive colors to consider, such as touch this part. Industry insiders stressed that homework "It's no use, but in fact does not commercialize the OLED has many advantages," he said the supply problem is still solved. In addition, "If a smartphone equipped with a LCD panel is compared to the price premium of OLED with competitive odds are enough," he said.
◇ look OLED market dominance
But OLED is up the majority in the LCD display market in that it shows the explosive growth indeda expensive than LCD, but the supply and demand situation is relatively good. Since suffers from homework to continue to reduce prices through technology development and cost reduction. Such differences are still evident in the market. Global display market (IHS Criteria) has been expected CAGR of 2.8% from $ 127.4 billion in 2015 to $ 146.3 billion in 2020. This is the assessment of the OLED growth expectation to be the driving force.
Indeed LCD market over the same period, while slightly increasing from $ 31.1 billion to $ 33.1 billion annual OLED will increase 20% to $ 32.4 billion from $ 12.8 billion. In the case of small and medium-sized OLED display of greater than doubled from $ 11.8 billion to $ 25.1 billion. In a market share of Samsung display the highest. Market research agency Ubi Industrial Research forecasts that Samsung will occupy 72% of the smartphones OLED display market in 2020.
However, it is focused gotta such as Samsung smartphone display manufacturers supply small and medium-sized OLED panel OLED growth in popularity In the consumer perspective is likely to take time. This is because it is the supply beyond demand looked likely to be the first to adopt the smartphone of Samsung Electronics and Apple and some state companies. Industry insiders "in LCD and OLED smartphone consumers as long as two distinct advantages both know the characteristics, advantages of both good idea to select a device," he said.
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