[Korea financial newspaper stand hyomun News] July 31 held '2017 Seoul Motor Show (below Motor Show) "in Ilsan Kintex was closing the last nine days. The Motor Show has proved once again that the Auto Show in family-oriented events complained of future cars and eco-friendly sensibilities.
◇ for one of the eco-car, five ... Ssangyong, Hyundai, Genesis, published related development
In this eco-friendly motor show cars amounted to about 20% of the vehicles on display. A total of 243 kinds of paper around 50 eco-friendly car. Details type as are the three kinds of fuel cell electric vehicles (FCEV), electric vehicles (EV) are 13 species, a hybrid vehicle (HEV) 23 species, the plug-in hybrid vehicle (PHEV) 10 species, natural gaseucha (CNG) 1 species.
But also it led to the launch environment-friendly car market announced. Hyundai Motor unveiled the 'Grandeur IG hybrid "in an open Press Day on July 30. Yigwangguk Hyundai's domestic sales division vice president, explained, "Granger IG hybrid, while eliminating the heterogeneity of the gasoline model, increased marketability" and "hybrid model, the price is also reasonable as to lower the entry threshold".
Genesis participated in the first booth this year announced he would come to showcase electric vehicles until 2021. Manfred Fitzgerald Genesis, managing director of "coming to strengthen gradually friendly lineup to start the second half 70 launch," said "come and to gehoek the launch in 2019 PHEV (plug-hive Liddy), comes showcase a 2021 EV G70 · G80 · G90 · we will expand the lineup of EVs PHEV · up, "he said.
Ssangyong Motor Co. also announced a plan to develop electric vehicles. Choejongsik Ssangyong president announced that "in collaboration with the mogeurup Mahindra sets out the development of electric vehicles," he said "Ssangyong will have no experience with the use of electric vehicles and related infrastructure in Mahindra experience."
In addition to eco-friendly cars also it appeared Autonomous Technology. Korea Nissan announced the 'prisoners (EPORO) in the "Autonomous robots Cain in this show. A bunch inspired by the characteristics of the non-built crash while moving the fish in captivity is one of the core of the 'Intelligent Mobility' Nissan Korea, which is seeking.
Hyundai also unveiled a short Eye ohnik autonomous. Kids ohnik Autonomous conducted within the Hyundai booth is traveling through the blue link. Hyundai has already demonstrated a kid ohnik Autonomous etc. Since last January 'CES 2017'.
ICT companies participated in the first Naver this motor show also introduced an autonomous driving. Subsidiaries 'Naver Labs' technology is an autonomous public at the Motor Show is "Level 3" is level. Kids ohnik is regarded as autonomous car is lower than the level a notch IT companies beautifully artificial intelligence (AI) and big data analytics, and connectivity strengths.
◇ emphasize emotional marketing together with future cars
In addition to eco-friendly cars, autonomous cars, such as future technologies emerge en masse 'emotional' is also the topic of this show. Most automobile manufacturers have also appealed to the sensibilities balhimyeonseo a vision of the future car. Talking to the emotions in a differentiated strategy.
Genesis has spent the most part of the emotion in this release Motor Show. Especially emotional design is emphasized that factors that can change the lives of automotive customers.
Manfred Fitzgerald, Genesys Executive is becoming enrich the "Design is the biggest factor that can change the lifestyle," said, "One of the most important future projects of Genesis is just the design," said "emotional design of the Genesis lifestyle of our customers through change I hope, "he said.
· GM · Kia Motors also Korea, Renault Samsung Motors has highlighted the sensitivity. Park Hanwoo Kia Motors president explained that while public 'Stinger' emblem "sporty and luxurious design, captured the brand of premium pursue the emotional satisfaction that the powerful driving performance, the rear wheel drive-based blend with the conveniences advanced features." James Kim, GM Korea President and CEO Park Donghun Renault Samsung also remarks that "continued efforts will ever release a vehicle that can meet a variety of lifestyles."
Other Toyota, Lexus also embarked on emotional appeal. Yoshida Architects Hisashi Toyota President "is the best experience available to the Korea Consumer, stability, provides the number one sales service based on the assured confidence, etc." and "it provided the maximum safety and after-sales service will be aimed at the emotional satisfaction of the Korea Consumer "he said. Lexus also played a strategic appeal to the emotions.
◇ visitors 610000 people ... Numerous family-oriented visitors
Gimyonggeun 2017 Seoul Motor Show Organizing Committee has announced, "We advocate the Motor Show where families can find" in February, held a press conference. The regret for the absence of supercars and some companies imported cars were will to overcome through a variety of content.
His vision fell right. Seoul Motor Show has attracted an audience of 61 million people, for a total of 10 days. This family, including visitors to the same level as the last in 2015, due to the increase of students watching.
Kim organizations stomach, "the Seoul Motor Show is a fairly unfavorable conditions in Geneva, Detroit, Frankfurt, Paris, Shanghai, etc. compared to continental-type global auto show history and face the inherent limitations in the domestic market and the public accessibility." "But other countries Motor Show and to differentiate strengthen the global trend of high-tech industrial convergence and friendly, including the autonomous car, and I want to leave that as a means to expand the family-friendly, experience, and education-type exhibition building Aiden dt "he said.
He also said, "will continue to develop our country, such as future market developments open new and expanded exhibit according to strengthen the convergence of the IT and auto Korea's strengths, reinforcing the street to enjoy a variety of experiences and events."
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